Mike Wuerthele
In a smartwatch market challenged by low demand and new product release timing, Apple continues to hold the top spot for quarterly sales in the segment, despite not shipping the Series 1 and 2 until the last two weeks of the reporting period.
According to research firm IDC, in the third quarter all smartwatch vendors combined shipped 2.7 million units — just 48.4 percent of the year-ago quarter. Apple held 41.3 percent of sales, coming in at 1.1 million units.
Garmin held the second spot with around 600,000 units shipped, and Samsung placed third at 400,000. The data has limited impact from the Apple Watch Series 1 and 2, or discounted sales of the original Apple Watch. The market may also be hamstrung by Google not releasing Android Wear 2.0 as of yet.
In the third quarter of 2015, Apple sold around 3.9 million Apple watches, even with limited retail availability at the time.
"Apple revealed a new look and feel to watchOS that did not arrive until the launch of the second generation watch at the end of September," said IDC. "Google's decision to hold back Android Wear 2.0 has repercussions for its OEM partners as to whether to launch devices before or after the holidays. Samsung's Gear S3 ... has yet to be released. Collectively, this left vendors relying on older, aging devices to satisfy customers."
According to release day statistics, a sizable chunk of Apple Watch Series 2 pre-orders went to customers who own the original Apple Watch, while millennials replaced Gen-X as the largest buyer demographic. Millennials were the largest pre-order group over the four-day sample period, accounting for 39 percent of initial Series 2 purchases.
Women accounted for 26 percent of pre-orders of the 2016 Apple Watch lineup, up from 20 percent with the original Apple Watch. Early adopters appear to be gravitating toward larger Series 2 model, with 66.6 percent of buyers opting for the 42mm version instead of 38mm variants.
Apple announced Apple Watch Series 2 at a special event in September. The wearable is externally similar to its predecessor, but contains internal improvements including a faster dual-core processor, GPS radio, brighter display, larger battery, and water resistance down to 50 meters.
For the latest pricing and current availability on Apple Watch Series 2 models, please visit our Apple Watch Price Guide.
Andrew Orr
Wesley Hilliard
Malcolm Owen
Christine McKee
William Gallagher
27 Comments
Seems like they are near dominating the entirety of the watch market. I assume by next Summer they will have taken the first place spot from Rolex Group.
I think the Apple Watch is now a good product and I hope Apple sticks with it. The original had some problems that might have damaged the brand, but I think those problems have been fixed. Hopefully people will give it a second look.
The main problem was the OS. It's a shame that WatchOS 3 couldn't have shipped with the original hardware. WatchOS 3 is such a radical improvement over the original. Offhand, I cannot think of any software update that has ever brought such massive performance improvements to a computer-like device. The improvement in the logic of the UI is also very substantial.
The other problem was that they went a bit too far in marketing and pricing the Apple Watch as a luxury watch. Most people are not going to pay luxury watch prices for a product that is obsolete in two years, unless there's an upgrade path. Now we know that there was no upgrade path -- Apple actually expected people to spend $500+ on a new watch every two years. That's not going to happen. They seem to now have mostly fixed the marketing and pricing.
A useless contraption that needs daily charging
As far as the Watch OS goes what's radically different other than replacing the 'friends' side button with an app switcher and combining glances with it? Yes the improvement in app load times is great but that was more about being ultra conservative with battery life than a fundamental flaw in the OS concept. I don't see watchOS 3 and a radical change but incremental improvements based on how people were using the device.
And actually one thing I don't like about it is in some places they got rid of force touch and replaced it with swipes. Previously you would force touch to end a workout. Now you swipe right. I would have preferred if they left force touch but added the other as just another option. Some people don't like but I personally love it, just like I love 3D Touch and the haptic feedback on iPhone.