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$369 Apple Watch Series 2 with GPS is swim-proof with 2x brighter display, white ceramic case

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Apple on Wednesday revealed the second-generation Apple Watch, dubbed the Series 2, with built-in GPS, a new waterproof design, and what Apple claims is the brightest display ever shipped in one of its products. It will be priced starting at $369 in a standard edition coming Sept. 16, with a Nike+ running version arriving in October.

With dedicated GPS, the Series 2 will be able to track a user's distance and pace while walking, running, biking and engaging in other exercises. Apple will also allow developers to tap into the GPS radio on the new wearable.

The new Watch is water-resistant to a depth of 50 meters, the industry standard for a swim watch.

New seals and adhesives were developed to ensure these capabilities. The device also has a unique speaker system, which vibrates to eject water after a submerged workout.

Swimming is in fact a major focus of the device. Over 700 swimmers were analyzed for fitness tracking, and the device measures stroke efficiency over time to customize for more accuracy.

The screen on the Series 2 is said to be twice as bright as the first-generation wearable.

Inside, the device boasts a new dual-core S2 system-on-chip that's capable of delivering higher-performance apps. In one demonstration, a real-time astronomy app was said to be running at 60 frames per second.

Cases are made of aluminum or stainless steel, as well as a new white ceramic option that Apple says has a "pearl-like shine," while being four times harder than stainless steel.

Apple also announced a partnership with Nike to create the Apple Watch Nike+, a model designed specifically with runners in mind. It features a stretchy, perforated band, and a lightweight aluminum case.

Nike-specific features include running display modes, unique Siri integration, a Sunday running club, customized motivations and more. The watch itself will come in four colors, and will be priced at the same $369 as other Series 2 models.



45 Comments

dacloo 814 comments · 20 Years

I'm impressed.

Wonder what the battery life is - they were quiet about that.

lkrupp 10521 comments · 19 Years

Well I guess this puts to rest the most common question on Apple’s discussion forums, “Can I wear it while I shower?” Now lets see Consumer Reports and the YouTube anti-Apple army test it out.

rogifan_new 4297 comments · 9 Years

No always on display and gold models are gone. Pricing starts at $369. No pricing for ceramic model. 1st gen with new processor starting at $269. So basically $80 more for waterproof, GPS and better display.

no mention of battery life so my guess is it's the same as gen 1.

Thankfully Apple got rid of 'collections'. Now just Series 1 and Series 2 in different finishes.

e1618978 5921 comments · 21 Years

It would be cool if the watch reported your swimming stroke efficiency estimate, so you could know how much you need to improve your stoke.

evilution 1395 comments · 13 Years

When he said a new material, I expected titanium, liquid metal or carbon fiber, I would never have guessed ceramic. Interesting choice.