Neil Hughes
The latest minute-long television spot promoting the iPhone 7 showcases the handset's new, louder stereo speaker design, along with its water resistant chassis.
As with previous iPhone 7 ads, the commercial tells a story, making it more personal than a typical product placement. The ad shows a man lounging poolside, listening to music, before he decides to take advantage of the louder stereo speakers on the iPhone 7 to hear as he walks away.
On the stand beside his pool lounge chair is a puddle, subtly hinting at the waterproof design of the iPhone 7 as it not only rests in the water, but also causes ripples from the volume of the music.
Onlookers at the pool watch as the man climbs to the top of a diving platform and dives into the pool causing a splash on his music playing iPhone 7.
Though the waterproofing of the iPhone 7 plays prominently in the ad, the only feature specifically mentioned via text at the end of the spot are the stereo speakers. As with previous ads, it ends with the tagline: "practically magic."
Prior ads in the campaign showed off the new dynamic Messages, dual cameras in low light, and a biker preparing to use the iPhone 7 in a thunderstorm.
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13 Comments
These devices aren't "waterproofed". They are water resistant. I wish writers would understand the difference.
in addition, I've been reading a lot about Apple/Samsung and others not warranting these products against water damage, and that they think it means that the products don't live up to the claims being made for them. That isn't true. There is no way for Apple, or anyone else to know what you've done with your phone. If you had it in three meters of water for an hour, which is well out of the specs, and it leaked, Apple can't tell that. Maybe someday, but not now.
cute daughter.
The stereo speakers are indeed much louder than last year's iP6s mono speaker.
For example, I use a white noise app to gently lull myself to sleep at night. The iP7 only needs half the volume to achieve similar loudness, compared to a iP6s. Impressive!
I don't even shower with my Apple Watch on. I know some people do, but I don't want my electronics to get damaged and then not be warrantied. If I get an iPhone 7 I'll probably still take pictures if it's raining a bit and not worry if it is getting wet outside or something. But I'd still probably be really careful since I often have my MacBook with me too.