Neil Hughes
Apple is said to be bullish on sales prospects for its long-awaited MacBook Pro update, placing significant orders with suppliers through the end of the year and into 2017, according to a new supply chain report.
Citing its usual supply chain sources, DigiTimes reported this week that Apple has been "aggressive" in placing orders for new MacBook Pro models. The report characterized Apple as "optimistic" about holiday quarter sales, and that the company expects those high levels to continue into 2017.
Sources said that wasn't always the case — Â initial orders for the MacBook Pro weren't as strong.
Apple was even said to have delayed orders for the MacBook Pro by a quarter due to low yield rates on some components. Specifically, hinges, battery and keyboard were also said to be problem parts.
MacBook Pro shipments for 2016 are expected to reach 15 million units, with Apple maintaining that pace next year as well, supply chain insiders predict.
Apple has already On the higher end, Apple is expected to soon begin shipping 13- and 15-inch varieties with the new dynamic Touch Bar, an OLED display strip that sits above the keyboard and replaces the function keys. Apple began charging customers for the new MacBook Pro with Touch Bar on Monday, suggesting shipments could begin soon. The core model is priced starting at $1,799.
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44 Comments
No surprise.
It's going to be very popular, same as it ever was, vocal minority not withstanding.
The 15 million number for MacBook Pros sold seems fishy since Apple sold less than 20 million total Macs. Unless all sales of MacBook Airs, MacBooks, iMacs, Mac Minis and MacPros combined are less than 5 million. If so, then no wonder nothing else got updated. Any other citation that might be a better guess as to proportion of MacBook Pros sold?
they'll need the extra units for all the USB-C failures. Doing too many things in the same port is not going so well it seems.
I just hope i have enough money to replace my very old macbook which was a 2nd hand from my brother with this new macbook pro.