Sprint, Starbucks now featured as in-game locations for Pokemon Go players

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Hot on the heels of Niantic teasing the addition of more creatures to capture, the Pokemon Go developer has announced deals with both Starbucks and Sprint, making stores from both companies in-game features.

Niantic's partnership with Starbucks begins on Thursday, with 7,800 stores in the U.S. becoming either a Pokéstop for players to collect in-game supplies, or a gym to battle for control over. Sprint's 10,500 locations — including Radio Shack and Boost Mobile outlets — appeared on Wednesday.

That day, Niantic CEO John Hanke told users to "keep an eye out on our social media channels on December 12th for details about the first addition of more Pokémon." No details are known about what will be added, but the game as it stands contains only the first 151 Pokémon, versus 802 in the total franchise.

Hanke had previously announced that there would be sponsored locations for Pokémon Go in the future, such as the U.S. Starbucks and Sprint deals.

Pokémon Go is a joint effort between Niantic and the various companies responsible for the Pokémon intellectual property, including Nintendo. Even after a rocky start, with widespread server problems, the game was estimated to have generated $600 million in revenue in the middle of October, and is still generating about $2 million a day.

As of December 8, Pokemon Go is 11th in Top Grossing Apps at the iOS App Store, nearly six months after initial release.

The Pokemon Go app will be expanded with an Apple Watch implementation before the end of the year.


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