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Twelve South shows ActionSleeve Armband for alternative Apple Watch wear location

Accessory maker Twelve South has introduced a new mount for the Apple Watch, allowing users to strap the device to a user's upper arm, while still allowing the heart rate sensor to work.

The ActionSleeve Armband for Apple Watch adds protection from damage to the Apple Watch while keeps all controls on the device accessible, and offering more consistent skin contact to facilitate heart rate monitoring.

The Apple Watch is inserted into the ActionSleeve through the padded bumper integral to the neoprene band. Twelve South claims that the neoprene sports band holds the Apple Watch tighter to the wearer's skin, providing more accurate heart rate tracking.

Twelve South's ActionSleeve Armband comes in two colors, and is available now from the manufacturer, and on January 9 at retail for $29.99.