Apple on Saturday published a new ad highlighting Portrait mode, an iPhone 7 Plus exclusive feature that seamlessly blends image data from the handset's dual cameras to create artificial bokeh.
Titled "Take Mine," the spot revolves around a young woman returning home to her small Greek village armed with a new iPhone 7 Plus, in rose gold of course. Pulling the device out, navigating to the Camera app and selecting "Portrait," our heroine snaps a photo of her grandmother, who is duly impressed by the results.
From there Apple takes us on a whirlwind trip through town, with seemingly everyone wanting their picture taken with the new iPhone technology. From businessmen to fishermen, schoolgirls to shepherds, iPhone 7 Plus captures each with aplomb.
Actual Portrait Mode photos are sprinkled throughout the ad, showing off the feature's versatility and ability to capture an impressive depth-of-field effect with only a screen tap.
First announced during Apple's iPhone 7 reveal in September, Portrait Mode actually shipped to iPhone 7 Plus owners with iOS 10.1 in late October.
The hardware-specific function uses iPhone 7 Plus' wide angle and telephoto lenses, complex computer vision algorithms and depth mapping to create a series of image layers. With input from the user, the mode is able to sharpen certain layers, like those with a subject, and selectively unfocus others using a custom blur technique. The result is a creamy, yet natural, scene rendition with added bokeh.