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Apple TV, iPhone, iPad gain ability to play Netflix movies directly in TV app

Apple is slowly rolling out the ability to stream a movie from Netflix directly from its TV app on the iPhone, iPad, and Apple TV, but some limitations exist.

While a Siri search for content would previously bring up a Netflix movie, commanding a device to play the title would redirect users to the Netflix app and require the users to select the title. Now, following a search, the movie streams automatically from Netflix, the same as it does from other subscription services like HBO Go.

However, Netflix movies will still not appear in recommended titles for users in the TV app, nor will it allow queueing of Netflix-exclusive programming. Additionally, title art in the "up next" queue is sporadic, with no apparent pattern to what will load and what will not.

The software hooks for the feature may have arrived alongside the Jan. 17th update to the Netflix app, with the functionality slowly rolling out to users of the service.

The TV app was previewed during the "Hello Again" MacBook Pro rollout event, and was released alongside Apple's iOS 10.2 update. The TV app is intended to make discovery easier across multiple sources of video, and has the ability to jump into live video streams as long as the necessary apps are installed.



33 Comments

slurpy 15 Years · 5390 comments

This is awesome, confirms that Netflix WILL be fully supported in the TV app soon despite predictions to the contrary.

techprod1gy 11 Years · 838 comments

Sounds good to me. I would like to see them change the up next functionality...if I have a partially watched movie in this section, when I click it it should take me right to where I left off. But instead it then asks if I want to resume or start from the beginning...

boredumb 14 Years · 1418 comments

What I'd like to see from ATV is the ability to make video & TV playlists via iCloud.
And, that rented vids could all be watched from either ATV or my computer, regardless of which 'device' I'd rented them on...

boredumb 14 Years · 1418 comments

Sounds good to me. I would like to see them change the up next functionality...if I have a partially watched movie in this section, when I click it it should take me right to where I left off. But instead it then asks if I want to resume or start from the beginning...

Do you live alone?  Then this might make sense as a default.

mike1 10 Years · 3437 comments

Sounds good to me. I would like to see them change the up next functionality...if I have a partially watched movie in this section, when I click it it should take me right to where I left off. But instead it then asks if I want to resume or start from the beginning...

Personally, I prefer the choice for two reasons. Maybe multiple family members are watching the same show, but at different times. Second, sometimes I just prefer to start the show over to refresh my memory. I can fast forward if necessary.