Mike Wuerthele
An update to the Apple Germany webpage revealed that the previously rumored second Cologne Apple store will open in Schildergasse on March 25.
A lit Apple logo was noticed only partly hidden behind tarps at the former Pohland store on Schildergasse at the end of January. Interior construction at the time was concealed by an array of black curtains obscuring the interior.
Apple has 14 stores in Germany, which is one of the company's bigger markets. Other shops are scattered across the country in Augsburg, Berlin, Dresden, Dusseldorf, Frankfurt, Hamburg, Hannover, Munich, Oberhausen, Sindelfingen, and Sulzbach.
The current Cologne outlet in Rhein Center, located inside its namesake mall. A Schildergasse location will give Apple another downtown outlet, but a bigger and street-facing location, increasing the company's exposure. It may also alleviate shopping and service traffic at Rhein Center.
Much of Apple's retail expansion in the last two years has taken place overseas rather than in the U.S., since most of the U.S. major cities are already covered by more than one establishment. The company is also rumored to be working on a second Belgian store, based in the city of Bruges.
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13 Comments
The location is well chosen. It's in the center of Germany's most frequented downtown shopping street.
Bin schon sehr gespannt wie er von innen aussehen wird. War bei der Eröffnung des Geschäftes in Weiden. Nun habe ich also bald den Apple Store in 15 Minuten Laufweite. Und vielleicht haben sie die AirPods da am Eröffnungstag.
He was at the opening in Weiden and is excited to see what the store will look like. It's a 15-minute walk from his home. Hopefully they'll have AirPods in stock on opening day.