Apple's (Product)Red iPhone 7 gets first unboxing video

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Just hours after Apple announced a special edition (Product)Red of its iPhone 7 and 7 Plus handsets, YouTuber Marques Brownlee received an iPhone 7 Plus variant and gave it the full unboxing and hands-on treatment.

The video, seen below, is the first to show Apple's latest iPhone in the wild, and Brownlee notes the new color option is "very red," much like the company's special edition iPod versions.

Along with a newly designed box showing off the red iPhone with red "iPhone" and Apple logo graphics, the smartphone's packaging contains a special informational insert about Apple's (Red) partnership. A small card included with the usual instruction manual and warranty information explains the charity's ongoing fight against HIV/AIDS, and notes a portion of proceeds gained from (Product)Red iPhone sales will go toward the organization's Global Fund.

Moving on to the phone itself, Brownlee says the anodized red finish is "ridiculously good," pointing out the contrast between the metal, black camera lens and bright silver Apple logo. Despite its "saturated" red chassis, the new iPhone's white bezels don't do it for the YouTuber. He also notes the silver capacitive ring surrounding Touch ID is left untouched, a design choice that makes the entire screen assembly appear out of place.

The (Product)Red iPhone 7 hits store shelves this Friday, March 24. Apple is pricing the 4.7-inch iPhone 7 version at $749 for 128 gigabytes of storage, while a model equipped with 256 gigabytes comes in at $849. The larger 5.5-inch iPhone 7 Plus iteration comes in at a respective $869 and $969 for the same storage capacities.