Apple has announced that it will be streaming a performance by Arcade Fire in support of "Everything Now" on July 27 — and it will only be found on Apple Music.
Apple made the announcement in a tweet on Thursday afternoon. The performance is scheduled for July 27, at 8:30 p.m eastern time.
The performance is to promote the as-yet unreleased album Everything Now. The album is expected to ship to retailers and be available on streaming media on July 28.
The Arcade Fire event isn't Apple's first crack at live concert streaming. Apple has streamed its music festival previously iTunes branded for a decade.