AppleInsider Staff
Professional digital cinema camera company Red Digital Cinema on Tuesday announced Apple will be the exclusive retailer of its $15,000 Red Raven kit, which includes the Raven camera body, Sigma lens, carrying case and more.
The first Red camera body, or "brain," to come in under $10,000, the Raven debuted in 2015 and shipped to preorder customers in 2016. Apple's kit marks a return to component bundling for Red,w which has in the past configured Raven for sale alongside a variety of high-end first- and third-party accessories.
Along with the camera brain itself, which features a 9.9 megapixel CMOS sensor capable of up to 120fps capture at 4.5K resolutions, the kit contains Red's DSMC2 4.7-inch Touch LCD monitor, DSMC2 Outrigger Handle, V-Lock I/O Expander and 120GB Mini-Mag SSD. Also included are two IDX DUO-C98 batteries with VL-2X charger, G-Technology ev Series Mini-Mag Reader, Sigma 18-35mm F1.8 DC HSM lens and custom Nanuk carrying case.
Apple's contribution to the set is a redemption code for Final Cut Pro X.
Like Red's more expensive offerings, Raven boasts a highly modular design, allowing filmmakers to mix and match lenses, storage, controls, inputs and more while maintaining high quality output. With a Red Dragon sensor and onboard processor, the brain is capable of shooting HDR out of the box and can simultaneously record in REDCODE RAW and Apple ProRes.
Raven's lightweight 3.5-pound body is ideal for handheld or gimbal shooting and can be mounted on larger drones.
Apple updated its online store with a dedicated page for the Red Raven kit, showing a purchase price of $14,999.95. A special promotional video shot entirely using Raven hardware is embedded on both Apple's product page and Red's website.
Charles Martin
Malcolm Owen
William Gallagher
Christine McKee
Wesley Hilliard
Andrew Orr
33 Comments
That's a nice kit!
Hmm, why go exclusive? Clearly Red wouldn't need to unless Apple wanted them to. Could Apple be thinking in terms of an acquisition? Maybe use these cameras exclusively to create its future body of AppleTV and Apple Music content as a means of promoting the hardware, and creating tighter integration into the Apple ecosystem? Is this crazy thinking? I'm not at all conversant in this realm. Could there be some smoke here?
I am surprised Apple will be the exclusive seller of Red Raven. Red cameras produce incredible cinematic quality videos and a lot of major movies are shot with Red. Here are a list of movies made with Red: http://www.red.com/shot-on-red/cinema
Ahhhh... so that's the real reason Apple has marketed Product Red all this time... winks, climbs back under nearest rock... resumes napping...