Ikea 'This Charges Everything' ad campaign for iPhone 8 Qi charging invokes past Apple slogans

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Ikea is capitalizing on not just Apple's inclusion of Qi charging on the iPhone 8 and iPhone X to promote its own line of compatible charging equipment — but also implements variations of phrases that Apple has used in the past.

The campaign called "This Charges Everything" reutilizes and rewords three older Apple slogans, including a rework of "one more thing," rewording of "this changes everything" for both the name of the slogan and in an ad, plus "think different."

Ikea's Qi-embedded furniture has been available since 2015. The Qi charging line from the flat-pack furniture company includes a a few nightstands, several lamp, plus variations on single-device and multiple-device charging pads. They are not the the cheapest options available using the technology, with the "Nordmrke" three-device charging pad selling for $69.99.

Apple's iPhone 8 and iPhone 8 Plus utilizes Qi wireless charging technology. The new phones went up for pre-order on Sept. 15, with the first shipments arriving on Friday.

💬 18 Comments

macxpress

said about 5 years ago

I love Ikea...I wish I had one closer, although my wallet doesn't. I have a lot of Ikea furniture and its great for a pretty good price.

Mike Wuerthele

said about 5 years ago

macxpress said:

I love Ikea...I wish I had one closer, although my wallet doesn't. I have a lot of Ikea furniture and its great for a pretty good price.

The closest to AppleInsider's DC office is eight miles away, and an hour in traffic.

mr o

said about 5 years ago

Hehe,
cheeky!

It got a certain Phil vibe, reminiscent to an illustrious parody account ;) >:x

EDIT: adds Phil vibe

rob53

said about 5 years ago

Does anyone know who actually builds the chargers? I presume they are imported to Sweden before being shipped worldwide.

I like their table insert product, http://www.ikea.com/us/en/catalog/products/30291875/, for $30. This is a simple 5W charger that pops up to expose a USB jack for additional charging. I could see adding this to my desk, keeping the power cord under the desk top and out of the way.

macxpress

said about 5 years ago

rob53 said:

Does anyone know who actually builds the chargers? I presume they are imported to Sweden before being shipped worldwide.

I like their table insert product, http://www.ikea.com/us/en/catalog/products/30291875/, for $30. This is a simple 5W charger that pops up to expose a USB jack for additional charging. I could see adding this to my desk, keeping the power cord under the desk top and out of the way.

Not sure who builds them, but I saw a video on youtube where someone actually took some of the chargers apart and they're very well made. Nothing like the dollar store chargers. As far as quality internals, they were up near Apple's.