Review: Apple TV 4K is an impressive extension of the iTunes ecosystem to the living room

The new Apple TV 4K biggest selling point is right in its name — 4K. But, there's a lot of hardware inside to make that happen.

Apple didn't skimp on the processor. The A10X fusion processor provides the oomph to drive all those pixels, with more bits per pixel than the last version.

Coupled with the A10X Fusion processor is 3 gigabytes of RAM, and either 32 or 64 gigabytes of storage. This all connects to the world either with 802.11ac Wi-Fi or a new Gigabit Ethernet Port, as well as HDMI 2.0. The old USB-C port used for diagnostics and developers is gone, and has been replaced with communications across the network.

All this is cooled by a fan — the first of its kind inside the Apple TV. In our testing, streaming several consecutive hours of 4K HDR video, we couldn't even hear the fan farther than about 18 inches away from the device, and even then to be certain that the fan was running, we had to put our head directly on the device.

Two feet is not in the realm of a normal large-screen television watching range, so this is utterly no problem. Even in a smaller environment, like a home office, the fan noise is essentially undetectable.

On with the show!

Our primary testing locations were in a 18-foot by 16-foot living room with a HDR-compatible 55-inch Vizio P55-E1 with a viewing range of about 12 feet, and a Acer CB281HK 4K display with HDMI 2.0 that lacks HDR.

We selected a few HDR titles to watch on both displays. Our selections were "Spider-Man: Homecoming," "The LEGO Movie," "Alien: Covenant." and "Brooklyn." All of the titles were streamed to the box from Apple's servers, and later to a fourth-generation Apple TV for comparison.

The color gamut on the HDR television eclipsed what we've played back before, with nearly no color banding — but you know that already.

In both cases, the picture expressed more fine detail than the previous 1080p Apple TV did. The Vizio television performed profoundly better — as you'd expect with the extra color range that HDR10 allows. At the range from the television to the couch, the enhancements provided by the Apple TV 4K still generated a "wow" from the summoned viewers for the viewing party.

These expressions were muted a bit with the Acer display — but at the 24-inch range from the monitor, the fine details expressed by the 4K picture were more evident than at the 12-foot viewing range to the television.

So, it's a tradeoff. HDR is a fantastic addition to a living room entertainment center's presentation with the resolution making less impact. The 4K resolution even without HDR support clearly made a giant difference at monitor-viewing ranges.

If a smaller home office is your preferred environment, we recommend you stick with a 4K display for now. An array of 4K displays with HDR are coming soon, but present offerings aren't what you'd call affordable. In many cases you can get a really big 4K HDR television for your living room for less money.

Content crisis

Two years ago when Apple shipped the fourth-generation Apple TV with app support, it was immediately decried as sub-standard since it didn't support 4K. At the time, there was nearly no content, and the older third generation device was already starting to get a little long in the tooth.

Since then, Netflix has beefed up its 4K library, and Amazon has started supporting it in the Fire TV series of devices. Netflix is already on the Apple TV 4K, and Amazon is coming.

Even with the pair of streaming services, available 4K content is still an issue. The iTunes-hosted movies are great, but there aren't a lot of them, and there is still no 4K television programming. They will come, but they're just not here at present.

The content crisis is alleviated somewhat by the deal that Apple struck with Hollywood to allow users with previously-purchased HD content from iTunes to get a 4K version — if available. This applies to iTunes redemption codes included in Blu-Ray purchases, but not to SD versions of same.

The remote

The Siri Remote is polarizing, and has been since it shipped with the fourth generation Apple TV. The ergonomics are such that it is easy to pick it up wrong-side-up, and flail away on the case of the device rather than the touch-sensitive pad before you realize that, no, the remote is the wrong way.

Here at AppleInsider one of us just lives with it, and the other hangs the remote on the wall with a piece of velcro, with the hook-end also used as an orientation device.

The new Apple TV 4K remote has a very subtle ridge on the Menu button. At first, we were dismissive of the effect that it would have on hand-feel and orientation of the unit, but after a very short adjustment period, it's easy enough to figure it out.

Performance-wise, all other aspects of the remote are the same. If you liked it before, you still will. If you didn't, the first-generation white plastic Apple remote, and the second-generation metal one still work with the Apple TV.

If you still hate the remote, use your iPhone, or train your favorite remote to talk to the Apple TV. It's pretty clear at this point that Apple is sticking with the design for a while.

iTunes streaming to the Apple TV

Apple, or Hollywood, or both, has decided that full 4K movies will not live on devices, and must be streamed.

At present, with user-generated content, an iTunes-compliant H.264 4K file can be made in Handbrake. The video can be loaded in iTunes, and spotted by other iTunes libraries, and streamed from Mac to Mac. That same file will get spotted by the Apple TV 4K no problem, we streamed it with no issues whatsoever.

A H.265 file can be generated with a nightly build of Handbrake that will play on a Mac with QuickTime Player, or from inside iTunes. The file can even take metadata for proper presentation on iTunes.

But, we couldn't generate a H.265 file that would be recognized on the Apple TV. The file will load into iTunes, but Home Sharing just won't pick it up. This same file loaded into VLC plays fine, and isn't transcoded to a lower resolution.

So, the lack of Home Sharing picking up the file isn't a technical limitation of the Apple TV 4K, and appears at this point to be a choice that someone made along the way to actively prevent this kind of thing.

We contacted our regular sources within Apple to make heads-or-tails out of the lack of Home Sharing compatibility with H.265 files. At present, they have nothing to share.

For now, if you have user-supplied 4K content you want to share through iTunes, stick with H.264 encoding. We'll keep our eyes on it going forward.

Fire and fury

Immediate reviews of the Apple TV 4K screamed blue murder about the lack of Dolby Atmos when the device shipped. But, this is a non-issue for two reasons.

First, Dolby Atmos installations charitably start at $450 for a Denon receiver with no speakers, $600 for an in-the-box solution from Onkyo, and $900 for a soundbar-style installation with the LG SJ9. The assortment of Atmos-compatible gear is akin to a deep, dark hole that users can fall into, with adoption costs escalating rapidly.

Given the price, market penetration of Dolby Atmos is very low, and available consumer-facing content content is somewhat lacking. It is growing, so it remains to be seen what impact it will have in the home theater market going forward

Second, Apple has already said that Atmos is on the way. Complaining about the device lacking the feature at launch serves no purpose, and seems to be looking for a reason to criticize it for the sage of argument and little else.

Other grouses about the device include the lack of native resolution switching, and the difficulty of switching the device to a specific resolution as demanded by the user. While not inaccurate, the necessity of this for the mainstream user is unclear.

Switching television resolutions isn't new to old-time computer users. But, it is for televisions, with it only having been made necessary in the last few years. So, Apple's relatively fixed resolution negotiated by the Apple TV 4K is a conscious choice to not do that, and rely on the device's upscaling technology for lower-resolution content.

This is a user-friendly decision. However, it may not be an AppleInsider-reader friendly decision. It is a choice made for the mass market, but the availability of the resolution menu covers that nicely for the setting-tweakers.

For the finicky, changing resolution takes three button presses and three finger-flicks on the Siri Remote. That's it. Hardly an arduous task.

But, that price!

The Apple TV 4K is an expensive streamer, for sure. A starting price of $179 is nothing to sneeze at. A 4K Roku can be had for less than that, and the very recent Amazon Fire HD box is even cheaper — assuming you tolerate the ads and data mining associated with the company.

But, a better way to look at is as an upgrade charge for your existing iTunes content, if you have any. The deal that Apple made with Hollywood to upgrade past HD purchases to 4K is unprecedented, and a great boon for consumers.

In essence, if you've got 18 HD movies that you own from the iTunes store that are on the 4K list, the Apple TV 4K has essentially paid for itself. And, it doesn't matter if you bought them directly, or used a code from a Blu-Ray purchase.

The one box to rule them all — for the rest of us

Our biggest issue right now here at AppleInsider isn't even a major one — the lack of H.265 streaming from iTunes to the device with Home Sharing. While not ideal, it isn't a big deal.

Other apps, like VLC, will play H.265 video straight from the device. At present, Plex looks like it's transcoding the video, but poking around it appears that support for straight H.265 streaming to the Apple TV 4K is coming in the future.

What sells the device is the A10X processor. Like the A8 in the fourth generation Apple TV, the processor has enough push to do what it needs to do with style on a 4K television. And, Apple won't have to update the device for a few years because of it.

Users screaming about the lack of HDR10+, Dolby Vision oddities, and what have you regarding video and audio delivery, are a disproportionally loud segment of the user base, tilting at windmills.

The point of the Apple TV is an insertion of the Apple ecosystem on a user's television, as integrated as possible into Apple's services. That's what's been promised with the Apple TV 4K, and that's what's been delivered — regardless of techies' complaints about X obscure feature missing from the device that only a minute portion of the audience really cares that deeply about.

It is not a failed implementation of a set-top box. It is not compromised by supposed bad choices that Apple has made. It is a device specifically designed by Apple, to accommodate as many users as possible, and in that, it has succeeded admirably. Weaknesses of Apple's content delivery will be paved over, the same way that absent features on the iPhone have been dealt with for the last decade — with solutions by developers.

If you want a set-it-and-forget-it box for your 4K television, HDR or not, and you have at least one other Apple device, get the new Apple TV 4K. There is little to not like about it. Even if you don't have 4K, you're future-proofed for a few years at least and the power of the A10X is nice.

Score: 4.5 out of 5

However, if you either aren't bought into the Apple ecosystem with content or devices, or want to use Samsung's HDR10+, go elsewhere — but you knew that well before you got this far into the review.

Where to buy

Apple authorized resellers B&H and Adorama are accepting orders for the Apple TV 4K with instant discounts and no sales tax on orders shipped outside NY and NJ*.

32GB Apple TV 4K for $169.99 @B&H

($10 off + no tax outside NY & NJ*)

64GB Apple TV 4K for $189.00 @B&H

($10 off + no tax outside NY & NJ*)

64GB Apple TV 4K for $189.00 @Adorama

($10 off + no tax outside NY & NJ*)

*B&H and Adorama will not collect sales tax on orders shipped outside NY and NJ*.