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First look: Fitbit guns for Apple Watch Series 3 with Ionic smartwatch

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Long rumored but now finally here, the Ionic is Fitbit's first step beyond fitness trackers into full-fledged smartwatches, putting it in direct competition with the Apple Watch.

On a basic level the Ionic is much like other options from Fitbit, with sensors for tracking steps, sleep, heart rate, and mapping, the latter via GPS or GLONASS. A SmartTrack feature will automatically detect certain forms of exercise, though it's best to manually launch a workout whenever possible. There are also onboard coaching options, which can tailor themselves to recent activity.

Another similarity is the watch's dependence on the Fitbit iPhone app, since there's no HealthKit compatibility to speak of. The app does however include a very comprehensive dashboard, and hooks for third-party platforms like calorie counter MyFitnessPal.

Where the Ionic begins to differ is in support for onboard apps. The number of titles is extremely limited at the moment but does include ones from Pandora, Starbucks, and Strava, as well as first-party options for weather, timers/alarms, and locally-stored music. There's even a "Relax" app similar to "Breathe" on the Apple Watch.

There are many parallels with the Apple Watch in fact, among them the inclusion of Fitbit Pay, an Apple Pay competitor which is still expanding U.S. bank support but should work anywhere NFC payments are accepted. Apple Pay often requires specific support by merchants.

The Ionic also offers a handful of different watchfaces and swappable bands, and will soon come in a special Adidas version with a perforated band, much like the Apple Watch Nike+. Like the Watch Series 3, the Ionic has a bright 1,000-nit display, and water resistance to 50 meters, enabling swimming workouts.

AppleInsider is working on a full review, coming soon.

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26 Comments

anantksundaram 19 Years · 20393 comments

Um... OK...

Were we supposed to get excited about this?

5 Likes · 0 Dislikes
andrewj5790 10 Years · 296 comments

And it’s infinitely uglier than the Apple Watch. 

8 Likes · 0 Dislikes
makemineamac 14 Years · 29 comments

Please, will someone put them out of their misery? Why they are continued to be funded I do not understand.

And they're going to do a perforated band like the Nike one too?

Spare me.

2 Likes · 0 Dislikes
netrox 13 Years · 1539 comments

I am seriously considering Ionic due to the fact that battery lasts for five days. I want to use it for sleep monitoring. I don't want to take my watch every night or morning to recharge and wait for it to fully recharged in an hour. That's a waste of an hour that could have been used to count steps.

1 Like · 0 Dislikes
ihatescreennames 20 Years · 1995 comments


There are many parallels with the Apple Watch in fact, among them the inclusion of Fitbit Pay, an Apple Pay competitor which is still expanding U.S. bank support but should work anywhere NFC payments are accepted. Apple Pay requires specific support by merchants.

What?  I use Apple Pay in places that don’t have “specific support by merchants”.  In fact, I’ve used it at places (like the small pizza shop a half mile away from me) that didn’t even know Apple Pay was a thing at all.  Are there places that accept NFC payments that do not accept Apple Pay? How would it be differentiated? Meaning, how does a terminal decide that the NFC signal it’s detecting is from an iPhone or Apple Watch and then not accept the payment?

6 Likes · 0 Dislikes