Neil Hughes
With the groundwork now being laid in ARKit for iOS 11, Apple is said to be hard at work on a full-fledged augmented reality headset for launch as soon as 2020, running a new operating system dubbed "rOS," a new report claims.
Unlike other headsets that require a smartphone or other devices to power them, Bloomberg claims that Apple's device will have its own display and processor. Apple is said to be pursuing a "very aggressive" timeline with the project, seeking to develop the technology necessary by 2019 in order to hit the market by 2020.
Employees at Apple working on the AR headset are reportedly scattered across the company's campuses in Cupertino and Sunnyvale, with a project under the code-name of "T288."
It is said to run a new platform known internally as "rOS," for "reality operating system." Like watchOS and tvOS, Apple's new lightweight platform is said to be based on iOS, which powers the iPhone and iPad.
Notably, reporter Mark Gurman claims that a former software manager for games and graphics at Apple, Geoff Stahl, is said to be a key part of the "rOS" development team.
As the team works on software, and the hardware is yet to be developed, Apple is said to be relying on HTC Vive hardware to test. There is also an internal-only headset that uses an iPhone for the screen and processing, but the company does not plan to sell it, the report said.
Still up in the air is how users will interact with the device. Gurman reported that Apple is considering both a touch panel for navigation, as well as using Siri voice controls and head gestures.
With this fall's launch of ARKit, and comments from Apple Chief Executive Tim Cook extolling the potential of the technology, rumors of an Apple AR headset have been heating up. In fact, even though Apple does not talk about future product plans, Cook made very similar comments about the future potential of wrist-worn devices before the Apple Watch launch.
In comments made just last week during his company's quarterly earnings conference call, Cook said that for now, Apple is focused on making the customer experience with augmented reality second to none. If they can do that, revenue and profits will follow — but he sees big things from AR in the future.
"I view AR as profound," Cook said. "Not today, not the app you'll see on the App Store today, but what it will be, what it can be. I think it's profound, and I think Apple is in a really unique position to lead in this area."
William Gallagher
Christine McKee
AppleInsider Staff
Chip Loder
Malcolm Owen
66 Comments
1) Considering what they've done with the BT, WiFi, and now cellular in the Apple Watch I think it's plausible that Apple can come up with smart glasses that can do that industry what the Apple Watch is doing to the to the watch industry. I'd love to see this directly affect Luxottica, but in terms of wearability this is much more complex in terms of both fashion and sizes.
2) You can't have AR without a camera, but as we saw with Google Glass a camera just makes it creepy. Can Apple overcome that stigma?
Watch out for those wrist-worms! 😬
Hint: article has a typo.
People say this all of the time, but can “you guys” (Apple Insider) please commission some new artwork. These photos of ugly “Apple” cars and google-glass need to go. It really makes it look like Apple wants to release a glass competitor and we all know that is exactly what Apple will not do.