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Apple picked as 'most innovative' company in recent US survey

Among a list of 12 major corporations, Apple was picked as the most innovative by a wide margin in a poll of U.S. adults.

Of 2,201 people polled between Jan. 4 and 5, 26 percent picked Apple, research firm Morning Consult said this week. The next closest company was Samsung with 14 percent. Google, Microsoft, and Amazon rounded out the top five, despite products like the Amazon Echo and Microsoft's HoloLens.

One business in the survey, Honeywell, failed to win any votes. Morning Consult indicated a 2-point margin of error.

Apple is sometimes criticized for being less innovative under CEO Tim Cook than it was under Steve Jobs, but is also regularly credited with being on the cutting edge with devices like the Apple Watch and technologies like the iPhone X's Face ID. While smartwatches and facial recognition are nothing new, Apple's size, money, and talent has let it break through barriers that have hindered rivals.

Some of the company's next frontiers include augmented and virtual reality, as well as a self-driving car platform. The latter will likely be adopted by ridehailing services, rather than used on any Apple-designed vehicle.



27 Comments

foggyhill 10 Years · 4767 comments

Wow, that's one hell of a difference with others.

In 2017 especially they've really hit their stride with the Iphone X, Airpods and the series 3 Apple Watch.

Bebe 7 Years · 145 comments

Really? That's a contradiction with so many.  But, who cares.

macxpress 16 Years · 5915 comments

Many think that because Apple doesn't announce something completely new they aren't innovating. Just because Apple can take an existing technology, such as Facial Recognition and make it better, doesn't mean they aren't innovating. Innovating isn't just developing brand new technology. When Apple needs to develop something completely new they do, when they see a technology they can use, they make it better. They don't always have to reinvent the wheel with every product release. 

seltzdesign 13 Years · 59 comments

I bet that chart made some people at Honeywell really sad. 0%.. #foreveralone

tzeshan 14 Years · 2350 comments

Why Tesla is not on the list?  It is more innovative than Google. It has products that work unlike Google many of its 'innovative' products do not work. To be innovative one critical requirement working.  By this I mean the product must be accepted by customers instead of being discontinued by the 'innovative' company.