Apple wants to make it easier to afford pricey products, in talks for new financing deal with Goldman Sachs

According to a report from The Wall Street Journal on Wednesday, the finance company is looking to expand its arrangements with Apple. Instead of just assisting Apple with debt sale and other financial matters, the company is looking to offer loans straight from Goldman Sachs, instead of a high-interest credit card.

Goldman Sachs has been looking to grow Marcus, its new consumer lending service. Marcus is an online service that offers loans at around 12 percent interest to shoppers during a checkout process — instead of customers seeking the service out.

Present consumer offerings through Marcus by invitation include no-fee fixed-rate loans from $3,500 and up. It also offers consumer savings, with yields of 1.5 percent — but Apple is unlikely to involve itself in the latter.

Apple's current iPhone Upgrade Program is funded through Citizens Financial Group and is in essence a zero-interest loan. Other credit options available through Apple are at higher interest rates, from 14.9 percent all the way up to 26 percent.

It isn't clear what effect, if any, a deal with Goldman Sachs would have with Apple's arrangement with Citizens Financial Group.

The Wall Street Journal believes that the talks "are continuing and could still fall apart." Neither Apple nor Goldman Sachs have commented on the matter.