Roger Fingas
Apple's share of the global laptop market climbed from 8.3 to 9.6 percent during 2017, allowing the company to rise from fifth to fourth place.
Apple swapped places with ASUS, which dropped from 10.3 to 9.5 percent, according to research firm TrendForce. In fact Apple and HP were the only vendors to increase their marketshare, the latter consolidating its lead by growing from 22.4 percent to 24.3.
Lenovo, Dell, and Acer held on to second, third, and sixth place respectively, but ceded shipments to Apple and HP. Even cumulative shipments to "other" laptop makers declined from 13.8 percent to 13.
Overall shipments grew from 161.2 million to 164.7 million. Numbers are forecast to shrink to 163.8 million this year, but with still more share — 10.4 percent — going to Apple.
The company's 2018 MacBook plans are largely unknown. Most recently a rumor claimed that as many as three Macs will use Apple-designed T-series co-processors, including new MacBooks and a desktop refresh.
Charles Martin
Christine McKee
Wesley Hilliard
Malcolm Owen
Andrew Orr
William Gallagher
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45 Comments
I bet MBAs are the top seller.
i have never seen a MacBook outside of a retailer display.
It amazes me people still use PC's. Poor bastards. I feel sorry for them. I bought one the other day to run some DMX software as I didn't want my Macbook somewhere it would get trashed. That's the first time in years I have used a PC. What's remarkable is that PC's haven't upped their game, in fact they seem to be worse than I ever remembered.
Jason Snell (of The Incomparable podcasts) theorizes Apple could revive the “iBook” name with an iOS-based laptop, to compete with the Android-based laptops that are out there now.