Roger Fingas
To promote the rear camera on the iPhone X, Apple CEO Tim Cook took to Twitter on Friday to share three photos from the Indian festival of Holi.
The images were shot in Nandgaon, Vrindavan, and Bengaluru, and show people covered in the colored dust the festival is known for. Each are by separate photographers — Prashanth Viswanathan, Amit Mehra, and Ashish Parmar.
Mehra's Twitter profile shows him alongside Cook, while Parmar's includes a still used in a previous "Shot on iPhone" campaign for the iPhone 6s.
Apple has long made cameras a centerpiece of its iPhone marketing and development. That's been taken a step further with the iPhone X, which the company is now promoting for its augmented reality capabilities, as well as the Face ID and animoji technology made possible by the front-facing TrueDepth system.
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13 Comments
Always a great choice due to the people and color, but man did I not want to be involved as I had no idea how safe that colored dust is that I'd be breathing in.
Tim, this is the typical kind of saturated color photography that in which even your worst competitor would glorify...
Gross :|
Aha, mystery solved as to why the Calendar apps on all my Apple devices shows "Holi" today. I thought it was a software bug. ;-( I hope everyone is having a good time bathing in color. Perhaps those with dust allergies can celebrate with a full stack of Starburst candies.
There is a massive shit storm going on in the Apple Discussion Forums about what constitutes a U.S. holiday. People were complaining about Easter and other “U.S.” holidays not being included. Never mind the religious implications. So Apple apparently updated its U.S. Holidays calendar to include religious holidays of every major religion, Christian, Jewish, Muslim, Hindi, as well as Kwanzaa and other secular holidays. Man did the crap hit the fan. Now people want to know how to delete today’s Holi as it is deemed by some to be not a U.S. holiday. Huge, hilarious arguments going on about what is or is not a U.S. holiday. The racism, bigotry, jingoism is on full blown display and I wonder why Apple hasn’t shut it down yet. There are a number of threads about this going full steam ahead. Amazing shit.