Stephen Silver
New commercial for Face ID shows the potential of unlocking every lock with just a look.
Apple's newest advertisement, titled "Unlock," debuted on YouTube Friday afternoon. The sixty-second ad features a female high school student first using the Face ID feature on the iPhone X and then walking around her high school and unlocking various things- lockers, doors, a gymnasium supply closet and even a science lab with test animals inside. The slogan? "Unlock with a look.":
The song in the commercial is "Bang Bang" by Pete Cannon.
Charles Martin
Christine McKee
Wesley Hilliard
Malcolm Owen
Andrew Orr
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23 Comments
This is cute. Made me chuckle. Loved the frogs.
Kind of cute, but it kinda implies you should be able to unlock everything with a look even things that do not belong to you.
It is like Midas with the golden touch, but the unlock look.
That is an awesome commercial, you gotta hand it 'em, (not dissimilar to a blind prostitute). I much prefer these to the cloyingly sentimental ones. Apple's commercials are like former cigarette branding where the intangible 'delights' of cigarette smoking were suggested wordlessly, the difference being that Apple really do 'delight'.
“Debut” is good.
Brilliant ad too.
It would be a great ad if FaceID didn't suck. I miss TouchID every day. Reprogrammed my stupid phone at least half a dozen times, and on a good day FaceID works 60% of the time for me. I miss TouchID so much I've actually considered upgrading to an iPhone 8. Yes, I said upgrading.