Apple debuts new iPhone X 'Unlock' commercial, focusing on Face ID

New commercial for Face ID shows the potential of unlocking every lock with just a look.

Apple's newest advertisement, titled "Unlock," debuted on YouTube Friday afternoon. The sixty-second ad features a female high school student first using the Face ID feature on the iPhone X and then walking around her high school and unlocking various things- lockers, doors, a gymnasium supply closet and even a science lab with test animals inside. The slogan? "Unlock with a look.":

The song in the commercial is "Bang Bang" by Pete Cannon.

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23 Comments

DAalseth

said about 6 years ago

This is cute. Made me chuckle. Loved the frogs.

maestro64

said about 6 years ago

Kind of cute, but it kinda implies you should be able to unlock everything with a look even things that do not belong to you.

It is like Midas with the golden touch, but the unlock look.

analogjack

said about 6 years ago

That is an awesome commercial, you gotta hand it 'em, (not dissimilar to a blind prostitute). I much prefer these to the cloyingly sentimental ones. Apple's commercials are like former cigarette branding where the intangible 'delights' of cigarette smoking were suggested wordlessly, the difference being that Apple really do 'delight'.

entropys

said about 6 years ago

“Debut” is good.

Brilliant ad too.

AWarr

said about 6 years ago

It would be a great ad if FaceID didn't suck. I miss TouchID every day. Reprogrammed my stupid phone at least half a dozen times, and on a good day FaceID works 60% of the time for me. I miss TouchID so much I've actually considered upgrading to an iPhone 8. Yes, I said upgrading.