AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content.
According to a new internal Virgin Mobile memo, Apple will be releasing an updated (PRODUCT)RED iPhone 8 and 8 Plus as early as Monday, with pre-orders starting imminently.
The internal memo that was intended for employees and was provided to AppleInsider, says that Apple will be announcing the latest (PRODUCT)RED phones on Monday. Virgin Mobile also says they will be adding them to their inventory at the same time as the announcement and that there will be preorders, leading us to believe the phones will be quickly available to order, but it may not ship til later this month.
When Apple launched the (PRODUCT)RED iPhone 7 and 7 Plus on a Tuesday, the phones were available online and at retail starting that Friday. Apple discontinued the red version of the iPhone 7 in September with the launch of the iPhone 8, 8 Plus, and X.
The memo only calls out (PRODUCT)RED versions of the iPhone 8 and iPhone 8 Plus, which may mean that the iPhone X will not be receiving the color treatment.
The iPhone X would require a bit more effort on Apple's part to create a (PRODUCT)RED variation. Unlike the iPhone 8 and 8 Plus, the iPhone X has a stainless steel band around the edges instead of aluminum. It utilizes a different process to color the steel rather than the aluminum which is anodized.
In 2017 alone, Apple raised over $30 million for the Global Fund, which aims to fight AIDS, tuberculosis, and malaria. In total, Apple has contributed over $160 million through efforts like their (PRODUCT)RED devices and App Store promotions.