Andrew O'Hara
According to a new internal Virgin Mobile memo, Apple will be releasing an updated (PRODUCT)RED iPhone 8 and 8 Plus as early as Monday, with pre-orders starting imminently.
The internal memo that was intended for employees and was provided to AppleInsider, says that Apple will be announcing the latest (PRODUCT)RED phones on Monday. Virgin Mobile also says they will be adding them to their inventory at the same time as the announcement and that there will be preorders, leading us to believe the phones will be quickly available to order, but it may not ship til later this month.
When Apple launched the (PRODUCT)RED iPhone 7 and 7 Plus on a Tuesday, the phones were available online and at retail starting that Friday. Apple discontinued the red version of the iPhone 7 in September with the launch of the iPhone 8, 8 Plus, and X.
The memo only calls out (PRODUCT)RED versions of the iPhone 8 and iPhone 8 Plus, which may mean that the iPhone X will not be receiving the color treatment.
The iPhone X would require a bit more effort on Apple's part to create a (PRODUCT)RED variation. Unlike the iPhone 8 and 8 Plus, the iPhone X has a stainless steel band around the edges instead of aluminum. It utilizes a different process to color the steel rather than the aluminum which is anodized.
In 2017 alone, Apple raised over $30 million for the Global Fund, which aims to fight AIDS, tuberculosis, and malaria. In total, Apple has contributed over $160 million through efforts like their (PRODUCT)RED devices and App Store promotions.
If Apple does update the store Monday with the new iPhone, there is a chance we could also see other changes as well. Most notably, the delayed AirPower charging mat and Qi charging case for AirPods.
Charles Martin
Christine McKee
Oliver Haslam
9 Comments
Nice to see some more variety being added to the mix. I used to always go with caseless with my iPhones, right up through my iPhone 7. But after plunking down $1000 plus tax for my iPhone X and seeing the repair costs for a cracked screen, I put that bad boy in a case.
So for those of you still brave enough to go caseless, this is definitely good news :)
It's still not showing up on the Australian store, although there's still an hour before trading hours on the East Coast.
No X in Red? That is quite strange decision to not include the flagship especially in the Far East markets where the wealthy would buy on impulse and prestige! Many stainless coloration techniques been developed back in the 1930s. Surely, Apple has the resource to have a couple of engineers to dig up the solution! LOL!
If they’re going to release Product Red iPhones then I sure hope they slip an updated SE into the mix. 🙏
Apple should release (PRODUCT)RED iPhones immediately for maximum effect. Maybe for a premium to generate greater funds for the charity