Roger Fingas
New York-based fashion brand Coach has released several new bands for the Apple Watch, in a range of colors and designs.
New designs for men and women include the Strap with Heart Applique in Dusty Rose, the Strap in Signature Canvas in Khaki, and the Strap in Saddle. Added color options include the Strap with Tea Rose in Chambray, the Strap with Prints in Black Floral, and the Strap in Denim.
Coach releases new Watch bands on a seasonal basis, hoping to sell to people who take the Watch's fashion aspect more seriously. All of the new options are either $150 or $175, comparable to the $149 Apple charges for its own leather bands.
Apple has been pursuing a similar seasonal approach, phasing some options out of circulation to keep its offering unique.
Charles Martin
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4 Comments
Do most people change their iBand depending on the season?
Apple Watch is the stealth product that continues to gain traction. I’m seeing them everywhere I go. The fact that Coach and other fashion brands continue to create new bands says a lot. Apple’s marketing people have put out some pretty cool ads. But you don’t see them much on TV. The product has its own momentum and is selling itself. It’s the sleeper product that’s morphing into a gargantuan hit.