Coach adds new summer bands & colors for Apple Watch

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New York-based fashion brand Coach has released several new bands for the Apple Watch, in a range of colors and designs.


Coach releases new Watch bands on a seasonal basis, hoping to sell to people who take the Watch's fashion aspect more seriously. All of the new options are either $150 or $175, comparable to the $149 Apple charges for its own leather bands.


Apple has been pursuing a similar seasonal approach, phasing some options out of circulation to keep its offering unique.