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Coach adds new summer bands & colors for Apple Watch

New York-based fashion brand Coach has released several new bands for the Apple Watch, in a range of colors and designs.

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New designs for men and women include the Strap with Heart Applique in Dusty Rose, the Strap in Signature Canvas in Khaki, and the Strap in Saddle. Added color options include the Strap with Tea Rose in Chambray, the Strap with Prints in Black Floral, and the Strap in Denim.

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Coach releases new Watch bands on a seasonal basis, hoping to sell to people who take the Watch's fashion aspect more seriously. All of the new options are either $150 or $175, comparable to the $149 Apple charges for its own leather bands.

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Apple has been pursuing a similar seasonal approach, phasing some options out of circulation to keep its offering unique.