When you picture a developer tech conference, you probably don't expect to see people working out on yoga mats to pounding tracks from a DJ. But at Worldwide Developer Conference, Apple is putting a spotlight on fitness, something that's driving not just Apple Watch and initiatives like HealthKit, but also the company's research related to improving healthcare and enhancing how we use personal tech devices.
Before Tuesday's sessions started on day two of WWDC, Apple took over San Jose's City National Civic event venue across from the convention center and set it up for fitness guru Kayla Itsines, an author, trainer and co-founder of the SWEAT app, focused on helping women to reach their fitness goals via plyometric training using minimal space and equipment.
Nearly 200 participants from WWDC attendees and Apple employees filled the space, and Itsines led them on an intense 45 minute High-Intensity Interval Training program. I've been doing regular CrossFit workouts for months, but this workout was challenging. I not only filled my 30-minute exercise ring, but burned enough calories to fill that ring as well.
Itsines's HIIT workout laid out a fast-paced series of floor exercises focused on different body areas, with both easier options and alternative moves of greater difficulty. Before starting, she told the group to keep moving— even dance in place— if they ran into a part where they couldn't keep up. Most importantly, "don't get on your phones!" she said.
Afterward, the sweaty group took photos as a group and with their star trainer and Julz Arney, the Apple engineer who the day before had demonstrated new watchOS features on stage during the keynote while doing a stationary bike workout.
The HIIT session isn't the only fitness activity Apple has scheduled during WWDC. Wednesday morning the coaches from Nike Run Club will be leading attendees on an early morning run through San Jose starting at 6:30 am.
15 Comments
No one but Apple could/would do this.
Steve Ballmer was a visionary 🤣
kinda think this is a response to Fitbit & others...trying to leapfrog them in the social media era---lot of that stuff is social media orientated which doesn't interest me...though the yoga/stress reduction part might, lol. If Apple can get sophisticated(medical grade FDA approved accuracy) glucose & EKG monitoring from add on electronic straps...will be interesting to see what those can help prevent health issues.
Good on Apple. I hope they have workout sessions every day for this WWDC and future developer conferences. I wonder if Steve Jobs would've ever greenlit this had the Apple Watch existed under his watch.For DED:
1) Was there a requirement to have an Apple Watch to be part of this session?
2) How long was the workout session?
3) Did you have to sign up far in advance to get in and was it full?