Apple Pay may account for half of mobile wallet users by 2020

Apple Pay may account for half of mobile wallet users by 2020Not if Apple doesn't get actually aggressive about getting vendors to accept and advertise they accept Apple Pay. Apple talks about all the banks being added to the Apple Pay fan club. But until more Apple customers know that more vendors are accepting it, it's practically languishing.C'mon c'mon, Apple! AP commercials!  My local MacDonald's has been accepting AP since early days, and their staff is often surprised that it's used even though they see a lot of iPhones.When chatting up people with an iPhone, I find a lot of them don't really know what AP is and a few who have still never heard of it. C'mon c'mon!

macgui said:

Apple Pay may account for half of mobile wallet users by 2020

Not if Apple doesn't get actually aggressive about getting vendors to accept and advertise they accept Apple Pay. Apple talks about all the banks being added to the Apple Pay fan club. But until more Apple customers know that more vendors are accepting it, it's practically languishing.

C'mon c'mon, Apple! AP commercials!  My local MacDonald's has been accepting AP since early days, and their staff is often surprised that it's used even though they see a lot of iPhones.

When chatting up people with an iPhone, I find a lot of them don't really know what AP is and a few who have still never heard of it. 

C'mon c'mon!

Tend to agree. Apple has never really done a good job of educating their buyers about the tools they deliver. Fortunately the competition is even worse. Apple Pay should be taught in every Today at Apple event + + +.

jdgaz said:

macgui said:

Apple Pay may account for half of mobile wallet users by 2020

Not if Apple doesn't get actually aggressive about getting vendors to accept and advertise they accept Apple Pay. Apple talks about all the banks being added to the Apple Pay fan club. But until more Apple customers know that more vendors are accepting it, it's practically languishing.

C'mon c'mon, Apple! AP commercials!  My local MacDonald's has been accepting AP since early days, and their staff is often surprised that it's used even though they see a lot of iPhones.

When chatting up people with an iPhone, I find a lot of them don't really know what AP is and a few who have still never heard of it. 

C'mon c'mon!

Tend to agree. Apple has never really done a good job of educating their buyers about the tools they deliver. Fortunately the competition is even worse. Apple Pay should be taught in every Today at Apple event + + +.

I don't think Apple has a choice.

The number one reason to use Apple Pay is security. Tapping your card (or phone or watch) are all easy to do. Apple should be doing more to promote the security aspect of Apple Pay (instead of the convenience aspect). I think the reason they don't is because of agreements they have with card issuers.

It wouldn't look good for Apple to heavily promote that tapping your phone is MORE secure than your card, as it would also imply tapping cards is LESS secure. Indirectly Apple would be showing tap & pay cards in a negative light - not good when banks are trying to get consumers to use tap & pay.

This is the only reason I can think of why Apple hasn't been aggressive in promoting the security of Apple Pay.

macgui said:

Apple Pay may account for half of mobile wallet users by 2020

Not if Apple doesn't get actually aggressive about getting vendors to accept and advertise they accept Apple Pay. Apple talks about all the banks being added to the Apple Pay fan club. But until more Apple customers know that more vendors are accepting it, it's practically languishing.

C'mon c'mon, Apple! AP commercials!  My local MacDonald's has been accepting AP since early days, and their staff is often surprised that it's used even though they see a lot of iPhones.

When chatting up people with an iPhone, I find a lot of them don't really know what AP is and a few who have still never heard of it. 

C'mon c'mon!

You have a narrow view of the world. In the US it's slow, but around the world tap & pay is very common. Over 95% of my transactions are done via my Apple Watch. The only time I can't use Apple Pay are the rare occasions a retailer doesn't accept it or when I purchase something more expensive (over the limit).

Yes, even though you can ask Siri for nearby stores and restaurants that accept Apple Pay, it would be good of Apple to offer email sign up to people to get them accustomed to it, better security, speed, etc. and the local vendors near you via Siri. In fact, Apple really needs to overhaul their email offerings to customers. I reluctantly opted out of Apple email since I was getting to many suggestions for TV shows, books, apps, etc. it seemed like spam. I complained directly to Apple a week ago. And as of now anyway you CANNOT winnow that down, and only get news on Apps, since they lump it all together. Crazy! Apple is still a sleeping giant. Still a long way to go to utilize services in its customer base.