Apple appears to have confirmed the names of some of its incoming iPhone models for 2018 just ahead of its "Gather Round" launch event, after the product sitemap file for the online Apple Store was updated to include accessories for the "iPhone XS," "iPhone XS Max," and "iPhone Xr" suspected to be for the 6.1-inch LCD model.
Apple could start to distribute smartphones set to be unveiled on Wednesday not long after the announcement, with a report suggesting the first batch of "iPhone XS" and "iPhone XC" models could ship to customers as early as September 21 in Italy.
A slide from a presentation posted on social media suggests that the 6.1-inch LCD iPhone will be called the "iPhone XC," and is casting aside discussions that the larger OLED iPhone will be called the "iPhone XS Max."
Morgan Stanley's expectations for Apple's "Gather Round" iPhone event are relatively muted, but the impact of new iPhone models could be both a negative and a positive for Apple on a full-year basis, due to the effects of lengthening smartphone replacement cycles and the huge potential for older iPhones to be upgraded to newer versions.
Pre-orders for Apple's 2018 iPhones have already commenced for one Romania-based online store, seemingly offering potential customers the ability to acquire the "iPhone Xs," "iPhone Xs Max (plus)," and "iPhone 9" ahead of Apple's official unveiling of the new smartphones.
The new iPhones arriving in the 2018 refresh should be priced comparatively with the iPhone 8, iPhone 8 Plus, and iPhone X, according to one report, with the highest cost "iPhone Xs Max" potentially having the same base cost as the iPhone X at launch.
Those wanting to use Apple's iPhone Upgrade Program to acquire one of the 2018 refresh models may want to check their upgrade status beforehand to see if they can upgrade now, or else face the prospect of unexpected extra costs if they are unprepared to wait.
As Apple's September 12th event draws near, more supposed leaks and rumors about the 2018 iPhone lineup make headlines. AppleInsider has compiled a list of the leaks, as well as giving some of our own thoughts and opinions on the matter.
This week on the AppleInsider Podcast, Victor and William talk through Apple's latest acquisition and some of the rumors leading into the upcoming Apple event, and Victor speaks with the designer directly responsible for the first iPhone keyboard, Ken Kocienda.