Thai man punches saleswoman over iPhone X Face ID dispute

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In a video that went viral in Thailand this week, a man punched a female Apple salesperson in the face, following a dispute over a faulty Face ID scanner.

According to English-language Asian news website Coconuts Bangkok, which cited the Thai news outlet Amarin TV, the 23-year-old assailant admitted to the act and apologized. He has met with his victim, has been fined the equivalent of $150 by authorities, and has agreed to pay the victim $1500 in restitution.

"I'd like to apologize to the society that I overreacted. It was the heat of the moment," the man told reporters, according to the site. "I've apologized to the victim, and she didn't want to take legal action."

The 30-second video of the assault has been shared more than 1.4 million times on Facebook. It shows the man arguing with an employee of the Studio 7 at Central Pinklao shopping mall, before punching her in the face. The dispute, an earlier Coconut report said, followed the man's demand for a replacement for his iPhone X, and the store's refusal. Employees had told the man that the Face ID feature on the phone was not broken.

The same store, Coconut Bangkok reported, had just a few weeks earlier caught a customer watching pornography on a MacBook display unit.

Apple has started the hiring process for an official Apple Retail store, said to open at some point in 2018.