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Woman in Apple Park 'Mission: Impossible' video took the long way around

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The woman who brought a clicker to CEO Tim Cook in the intro video for the Sept. 12 iPhone event took an especially long detour through Apple Park, according to a designer with the company.

Despite starting near the south entrance of the main ring — a relatively short distance from the Steve Jobs Theater — the woman instead appears to have gone northwest, Edward Sanchez noted on Twitter. Even after running across a pond in the right direction, she needlessly veered off again through Caffe Macs before getting on the right track.

"She must be new at Apple Park — I probably took similar routes in my first week here," Sanchez commented.

Sept. 12 intro video

The detour was likely meant to show off Apple Park, which was still unfinished at last year's iPhone event and only became the company's official corporate address this February. The complex was in development for several years, and in fact some of its design concepts stem from former CEO Steve Jobs.

The facility should be able to handle some 12,000 workers, and has a number of unusual features such as enormous panes of curved glass, widespread rooftop solar panels, and floor-to-ceiling motorized doors in front of the cafeteria. The Steve Jobs Theater is actually built underground, reachable via a staircase and a corkscrew elevator seen in yesterday's video.

Apple used the event to reveal the iPhone XS and XS Max, as well as the iPhone XR and the Apple Watch Series 4. The intro video explains a since-deleted Twitter post by Cook, captured below, which was originally interpreted as a misreply to a direct message.

Cook's fake tweet

At least she ran the whole way, like Tom Cruise does.



28 Comments

larryjw 1036 comments · 9 Years

"The detour was likely meant to show off Apple Park...." 

You think?

lovemn 53 comments · 9 Years

Too many senseless critics; that was a absolutely great way to open the show: “the clicker!”

GeorgeBMac 11421 comments · 8 Years

Yeh, she was good.  Pretty fast.   But I think "Blue Dress" could take her!
https://www.youtube.com/watch?v=C88NV2rh9bQ


GeorgeBMac 11421 comments · 8 Years

lovemn said:
Too many senseless critics; that was a absolutely great way to open the show: “the clicker!”
Yes!  I totally agree!
The tribute to Steve last year cannot ever be touched, but this was a great #2 and a nice compliment to it.

eightzero 3148 comments · 14 Years

I didn't look close enough. Maybe the courier (and why if female, it is always a "girl?") isn't a Apple employee familiar with the place? And this explains why she needed help with her badge? Was that an employee badge? The pause to ask Siri for direction was painfully accurate: she asks, theres a longish pause, and Siri then gives an unhelpful response she ignores. Rings (!) familiar.

I thought the bit was funny. And the tweet now makes it even funnier.