Malcolm Owen
The iPhone XS and iPhone XS Max are finally available to buy at retail, with stores in Australia and New Zealand among the first outlets to put Apple's latest smartphones on sale for eager customers.
Just as with previous launch day activities for Apple's previous iPhones, such as last year's iPhone X release, customers in Australia entered their local Apple outlet to acquire the device right after stores opened.
The first iPhone XS retail sales in the world came courtesy of Apple Sydney. As captured by CNET reporter Claire Reilly, the initial retail units appear to be a pair of iPhone XS Max devices, as well as an Apple Watch Series 4.
Apple on Thursday sought to stir up excitement with a press release noting the new hardware is now up for sale in brick-and-mortar stores. Accompanying text reminding readers that iPhone XS, XS Max and Apple Watch Series 4 go up for sale at 8 a.m. local time on Friday, Sept. 21, the company shared a photo of Apple Sydney employees readying their store for an expected influx of customers.
Apple's media page will be updated with more launch photos throughout the day.
In Australia, the iPhone XS starts from A$1,629 ($1,188) and the iPhone XS Max starts from A$1,799 ($1,313), while in New Zealand, the iPhone XS and iPhone XS Max start from NZ$1,899 ($1,270) and NZ$2,099 ($1,404) respectively.The prices are considerably higher than the United State's starting prices of $999 and $1,099, but they do include local sales taxes of 10 percent in Australia and 15 percent in New Zealand.
Sales are expected to commence in other countries as each time zone passes, though midnight launches are not guaranteed at every retailer offering the devices.
Friday is also the day customers who pre-ordered the iPhone XS and iPhone XS Max will start receiving their devices. Customers started reporting they had received shipping notices for their orders on Thursday, with deliveries anticipated for Friday for those who ordered early enough in the process.
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Charles Martin
William Gallagher
6 Comments
Weirdly, both my new iPhone and the watch didn't ship from China. Only showed as 'shipped' late yesterday afternoon, and it came from Sydney. All the previous years, they've been send from China. Wonder if Apple has a depot for Aussie/NZ in Sydney now?
Apparently Hermès USA had early receipt of the AW 4. My wife ordered an Apple Hermès Watch mid-morning on the 14th and she received a FedEx tracking number today (20th) showing it was coming out of NYC via Next Day Air for delivery tomorrow.
So, Hermès apparently has a stash of the AW 4 in New York. I bet the two NYC stores will have them tomorrow morning for sale. Maybe even the Hermès stores throughout the US.
My appointment's in 3 hours :D
Customers who pre-ordered the new Apple items from B&H to save the sales tax are really taking it in the shorts. I saw on another thread that B&H doesn’t even have the items in hand yet and they have a Jewish holiday with storewide closing from Sep 23rd through Oct 3rd. So apparently there will be a significant delay getting the new watches and phones to B&H customers. Sorry folks, that sucks.