iOS, iCloud PR lead Laura Newell leaves Apple for new job in healthcare industry

Laura Newell.

One of the more important PR representatives at Apple, Laura Newell, has reportedly left the company for a job with a firm called Collective Health.

Newell actually made the switch in early October, according to PR Week. While at Apple, she led communications for iOS, iCloud, Apple Pay, CarPlay, and Apple News. She joined in 2013.

Collective Health provides a management system for workplace health insurance. Though it was born in 2013, the company already courts many high-profile clients, like Palantir, Red Bull, eBay, Pinterest, and Activision Blizzard.

It's unknown what enticed Newell to make the leap, but her new position involves handling both internal and external communications among other tasks.

Prior to her work at Apple, Newell was a vice president at PR firm Allison & Partners. Before that she served as an assistant account executive at a similar agency, Porter Novelli.

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5 Comments

Rayz2016

said about 5 years ago

Good luck to her 👍🏾

Kuyangkoh

said about 5 years ago

Must be good payments, they all comes and go

macxpress

said about 5 years ago

Kuyangkoh said:

Must be good payments, they all comes and go

Not always about the money. Sometimes you just want to do something different with your life/career. Sometimes your job just becomes stale and you need a change of scenery.

ascii

said about 5 years ago

Apple has hardly any products, why wouldn't they just have one PR exec for the whole lot.

macxpress

said about 5 years ago

ascii said:

Apple has hardly any products, why wouldn't they just have one PR exec for the whole lot.

Apple has many products as a whole. Between HomePod, AppleWatch, different Mac models, iPads, iPhones, Software and all of its services you can't honestly say Apple doesn't have many products. Sure, maybe Apple can fit its entire hardware lineup on a table, but there's a lot more to Apple than its hardware.