Roger Fingas
One of the more important PR representatives at Apple, Laura Newell, has reportedly left the company for a job with a firm called Collective Health.
Newell actually made the switch in early October, according to PR Week. While at Apple, she led communications for iOS, iCloud, Apple Pay, CarPlay, and Apple News. She joined in 2013.
Collective Health provides a management system for workplace health insurance. Though it was born in 2013, the company already courts many high-profile clients, like Palantir, Red Bull, eBay, Pinterest, and Activision Blizzard.
It's unknown what enticed Newell to make the leap, but her new position involves handling both internal and external communications among other tasks.
Prior to her work at Apple, Newell was a vice president at PR firm Allison & Partners. Before that she served as an assistant account executive at a similar agency, Porter Novelli.
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5 Comments
Good luck to her 👍🏾
Must be good payments, they all comes and go
Apple has hardly any products, why wouldn't they just have one PR exec for the whole lot.