Mikey Campbell
Developers on Thursday received a powerful new tool to track customer engagement in macOS Mojave, as Apple activated Mac App Store analytics in App Store Connect.
Announced in a post to Apple's official developer website, the new capability grants developers a detailed overview of Mac App Store activity. The insights are crucial to gauging the effectiveness of marketing campaigns, tracking customer interest, monitoring the performance of updates and more.
Analytics include the number of times an app was seen on the App Store, product page views and downloads by new customers. Sales numbers for in-app purchases and paying users are also available for developer perusal, Apple says, as are other unspecified metrics. The analytics platform is expected to boast a suite of tools similar to those available to iOS developers.
Previously, App Store Connect was limited to iOS and tvOS app data.
Today's addition is another cog in App Store Connect's quickly growing feature set. Apple introduced the in-house analytics system as a replacement for the aging iTunes Connect in June, making a number of user interface and backend enhancements to the platform in a bid to streamline the process of submitting and managing apps.
Existing as both a web interface and iOS app, App Store Connect is a one-stop shop that lets developers deploy new apps and updates, create product pages with screenshots and previews, and enable in-app purchases. The service integrates pre-launch testing via TestFlight and incorporates dynamic tools for managing app submissions, distribution, pricing and more.
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1 Comment
Let me say, of all the tech companies, I trust Apple the most. In fact, I'd say the "only" tech company I trust is Apple. No Facebook, twitter, Google, or any third-party Apps/sw will be on any of my devices! :)
I'm not a App developer, but I think there is a great opportunity to create an App that scans your installed Apps and tells you, 1. Is the App made in China, Eastern Europe or Russia and 2., if it is harvesting your data?
As it stands right now, if Apple does not make the App or software, I won't have it on any of my devices.
The "killer App" in iOS 13 and the next generation MacOS "Bakersfield," will be that Apple will make your device and your activity completely blocked from these crappy companies! It'll be a new suite of apps (rather like iLife in the day) but more attuned with the challenges of today. An anti-Malware app, an antivirus app, passwords (updated KeyChain) and internet security! Just to name a few.
Can't wait! :)
Any thoughts? :)
Best.