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No, Apple, a slightly bent iPad Pro straight out of the box isn't acceptable

An 11-inch iPad Pro exhibits a bend out of the box. | Source: The Verge

Last updated

A slightly bent chassis may not impede the new iPad Pro from working right, but Apple implying that this happening in any quantity to end-users is okay in any way defies reason.

Contrary to appearances, I don't work all day and all night. So, when I hit the headlines this morning and was confronted with an array of testimonies talking about how some of Apple's customers with a new iPad Pro were taking them out of the box pre-bent, that took a few reads to fully process.

We've spoken about Apple's quality assurance at some length, just a hair over a year ago. We still don't think that there need to be mass firings, or sacrificial executives laid at the altar — but this iPad Pro situation isn't good, and harkens back to G4 Cube mold marks, and a few other issues from days of yore. Yes, even Steve Jobs had issues like this.

It's early on Thursday, but we've already looked at our continued collation of service data, spoken to a few Apple dealers, and to other staff inside Apple not authorized to speak on behalf of the company. Based on service data and return rates, this does not appear to be a widespread or endemic problem. However, the fact that somebody at Apple has spoken out about it means it is not a trivial amount of customers who could be easily and quietly handled by being given a replacement with a perfunctory "hey, look at that" by Genius Bar staff before before anybody catches wind of the issue.

AppleInsider's advice is this: open those iPads you've got under the tree, and check them right now, to make sure that it isn't bent prior to any use by the recipient. Take advantage of that generous holiday return period that Apple is currently offering, and get one that's not bent and don't stop until you get one.

If you've got an older unit from launch, you might be out of luck. If you think it was bent out of the box, calmly and politely talk to Apple about it, get a case number, and keep watching AppleInsider for more information on it going forward. Remember, you aren't talking to factory workers or engineers, and they had nothing to do with the current situation — so screaming at them isn't going to help you, or make them want to solve your problem. Of course, if you bent it, that's a different matter altogether, and please don't go down this road.

Pre-bent from the factory is fine in a $40 craplet. It is much less so in a $800 and up Apple iPad Pro.



113 Comments

wanderso 15 Years · 116 comments

I will be happy to get a bent one for 50% off. :).  

I purchased a used iPhone 6 from a coworker recently for a family member.   This coworker is meticulous about their things and has never placed their phone in their pants pocket.  I had taken it to the Apple Store to have the $29 battery swap before the deal expires on 12/31.  Apple performed an inspection in store and said “we may not be able to swap out the battery because the chassis is bent.”  Sure enough, it was if you looked carefully.  The 2nd tech who was to actually do the repair reluctantly gave it a green light.  

I know that the 6 was part of “bend gate”.  It makes me wonder if it left the factory already bent.

Based on my experience at the Apple store, I would be concerned to have a new iPad Pro where the same story might unfold without my happy ending.    

rwx9901 7 Years · 100 comments

Good grief the things that people belly ache about.

Do the people that own this realize what they've got in their possession?  Talk about first world problems.  So, it's got a slight bent in it.  Does it hamper performance?  No, it does not.

I wish my life were so in tune with goodness that stupid crap like this would bother me.

The sky is falling the sky is falling!!

Step back from your perfect world and take a deep breath.  So many other things to consider and concern ourselves with on this planet and you all focusing on crap like this.  Unbelievable.

dws-2 22 Years · 277 comments

rwx9901 said:
Good grief the things that people belly ache about.

Do the people that own this realize what they've got in their possession?  Talk about first world problems.  So, it's got a slight bent in it.  Does it hamper performance?  No, it does not.

I wish my life were so in tune with goodness that stupid crap like this would bother me.

The sky is falling the sky is falling!!

Step back from your perfect world and take a deep breath.  So many other things to consider and concern ourselves with on this planet and you all focusing on crap like this.  Unbelievable.

Better, then, to complain about the complainers! 😏

wallym 9 Years · 34 comments

wanderso said:
I will be happy to get a bent one for 50% off. :).  

I purchased a used iPhone 6 from a coworker recently for a family member.   This coworker is meticulous about their things and has never placed their phone in their pants pocket.  I had taken it to the Apple Store to have the $29 battery swap before the deal expires on 12/31.  Apple performed an inspection in store and said “we may not be able to swap out the battery because the chassis is bent.”  Sure enough, it was if you looked carefully.  The 2nd tech who was to actually do the repair reluctantly gave it a green light.  

I know that the 6 was part of “bend gate”.  It makes me wonder if it left the factory already bent.

Based on my experience at the Apple store, I would be concerned to have a new iPad Pro where the same story might unfold without my happy ending.    

Given apple’s marketing about how perfect things are suppossed to be, this is a major failure.  Apple products are to be engineered to a finer degree than other products.  That is the expectation.  That is what they sell their products on.  Knowingly Selling an imperfect product with an obvious visual flaw out the door is not acceptable.  

Mike Wuerthele 8 Years · 6906 comments

rwx9901 said:
Good grief the things that people belly ache about.

Do the people that own this realize what they've got in their possession?  Talk about first world problems.  So, it's got a slight bent in it.  Does it hamper performance?  No, it does not.

I wish my life were so in tune with goodness that stupid crap like this would bother me.

The sky is falling the sky is falling!!

Step back from your perfect world and take a deep breath.  So many other things to consider and concern ourselves with on this planet and you all focusing on crap like this.  Unbelievable.

The irony is thick.

As a reminder, world conflict, starving children, and the like are not AppleInsider's beat -- you may get a clue from that by the name of the site. Apple is our focus, also similarly clued by the title.