HomeKit-compatible Smart Shades starting gradual roll-out at Ikea

Apple themselves is appearing at CES this year for all intents, partnering with various companies for joint PR and promotion. Is that out-of-character for Apple in recent years? If so it seems to me like more evidence of embracing the Amazon and Google model for expanding their footprint. 

gatorguy said:

Apple themselves is appearing at CES this year for all intents, partnering with various companies for joint PR and promotion. Is that out-of-character for Apple in recent years? If so it seems to me like more evidence of embracing the Amazon and Google model for expanding their footprint. 

I hope they are making their presence more directly visible at CES.  It’s a big world and Apple [iOS] is now the de facto standard in the premium consumer electronics space.  They should be actively promoting integration, not just partnering with companies that wish to prefix their product categories with ‘smart,’ but also evangelizing the concept of a smarter physical world directly to consumers.  That’s marketing that Google and Amazon certainly have done better, and more of, versus Apple. 

radarthekat said:

gatorguy said:

Apple themselves is appearing at CES this year for all intents, partnering with various companies for joint PR and promotion. Is that out-of-character for Apple in recent years? If so it seems to me like more evidence of embracing the Amazon and Google model for expanding their footprint. 

I hope they are making their presence more directly visible at CES.... evangelizing the concept of a smarter physical world directly to consumers.  That’s marketing that Google and Amazon certainly have done better, and more of, versus Apple. 

https://www.digitaltrends.com/home/google-ces-2019/
More of yes, but vs. Apple?

IMO Apple has done a horrid job at evangelizing their concept. At least until a change in tactics quite recently Apple's ideas for a "smarter physical world" have been stuck in mud and not even in the conversation for most folks. It's been an Amazon/Google duopoly with both doing much better than Apple at promoting, explaining and integrating 3rd party devices in their ecosystems. That doesn't mean that a slower-to-adapt-their-vision Apple won't be equally effective as those two in the near future. It's so early in the smart-home market that there's no reason Apple would be left out in the cold. As you say they are perceived as a more premium experience in general, and have a rabid fan base.

gatorguy said:

radarthekat said:

gatorguy said:

Apple themselves is appearing at CES this year for all intents, partnering with various companies for joint PR and promotion. Is that out-of-character for Apple in recent years? If so it seems to me like more evidence of embracing the Amazon and Google model for expanding their footprint. 

I hope they are making their presence more directly visible at CES.... evangelizing the concept of a smarter physical world directly to consumers.  That’s marketing that Google and Amazon certainly have done better, and more of, versus Apple. 

https://www.digitaltrends.com/home/google-ces-2019/
More of yes, but vs. Apple?

IMO Apple has done a horrid job at evangelizing their concept. At least until a change in tactics quite recently Apple's ideas for a "smarter physical world" have been stuck in mud and not even in the conversation for most folks. It's been an Amazon/Google duopoly with both doing much better than Apple at promoting, explaining and integrating 3rd party devices in their ecosystems. That doesn't mean that a slower-to-adapt-their-vision Apple won't be equally effective as those two in the near future. It's so early in the smart-home market that there's no reason Apple would be left out in the cold. As you say they are perceived as a more premium experience in general, and have a rabid fan base.

Yes, agreed.  Oh, and I used the word ‘versus’ to mean ‘compared with’ not as Google versus Apple in some kind of war.  As in, Google.com receives a lot more search requests versus Bing.  (As compared to the number Bing receives.)

radarthekat said:

gatorguy said:

radarthekat said:

gatorguy said:

Apple themselves is appearing at CES this year for all intents, partnering with various companies for joint PR and promotion. Is that out-of-character for Apple in recent years? If so it seems to me like more evidence of embracing the Amazon and Google model for expanding their footprint. 

I hope they are making their presence more directly visible at CES.... evangelizing the concept of a smarter physical world directly to consumers.  That’s marketing that Google and Amazon certainly have done better, and more of, versus Apple. 

https://www.digitaltrends.com/home/google-ces-2019/
More of yes, but vs. Apple?

IMO Apple has done a horrid job at evangelizing their concept. At least until a change in tactics quite recently Apple's ideas for a "smarter physical world" have been stuck in mud and not even in the conversation for most folks. It's been an Amazon/Google duopoly with both doing much better than Apple at promoting, explaining and integrating 3rd party devices in their ecosystems. That doesn't mean that a slower-to-adapt-their-vision Apple won't be equally effective as those two in the near future. It's so early in the smart-home market that there's no reason Apple would be left out in the cold. As you say they are perceived as a more premium experience in general, and have a rabid fan base.

Yes, agreed.  Oh, and I used the word ‘versus’ to mean ‘compared with’ not as Google versus Apple in some kind of war.  As in, Google.com receives a lot more search requests versus Bing.  (As compared to the number Bing receives.)

Ah, gotcha...