Apple drops new 'Alejandro' ad highlighting Depth Control feature

Can we decide not to say 'drop' for releasing something? I think dropping is removing something that was there before. Like, eh, losing. I had to read the title a few times for it to make sense.

krawall said:

Can we decide not to say 'drop' for releasing something? I think dropping is removing something that was there before. Like, eh, losing. I had to read the title a few times for it to make sense.

That’s the English language for you... always evolving.

So… foldable screens on phones from two competitors, and Apple responds by showing us how a photo feature can save a failing relationship?  ;)

krawall said:

Can we decide not to say 'drop' for releasing something? I think dropping is removing something that was there before. Like, eh, losing. I had to read the title a few times for it to make sense.

Vote with “your feet” and don’t read articles with “drops” in the title.

I don’t have an issue with the word “drops” but it’s a word that requires context to be understood.  A title doesn’t provide the context, and is just annoying.

For example, “He dropped in a picture of xyz into the website” works.

svanstrom said:

So… foldable screens on phones from two competitors, and Apple responds by showing us how a photo feature can save a failing relationship?  ;)

Apple marketing has been poor the last few years, but to be fair they haven’t had much to work with.  Most of the Apple buzz has been around accessories...