William Gallagher
Apple has invited members of the press to an event at the Steve Jobs Theater on March 25, where the company is expected to unveil news and video services.
The invitations for the March 25 event confirm long standing rumors of the date and also that the event will be held at the Steve Jobs Theater at Apple Park in Cupertino. No more details than the time and venue are included, but the invite does say that "it's show time" and includes an animation with a distinct film leader countdown indicative of an expected video service.
Apple previously used the "it's showtime" — notably without the space between "show" and "time" — tagline in September 2006 when it debuted the Apple TV.
Apple has not divulged hints as to what will be announced at the event, but rumors point to new services rather than hardware. Specifically, Apple's updating of its news offering into a subscription service is believed to be central to the event.
Similarly, the forthcoming streaming video service from Apple is at least expected to be revealed even if its actual launch may not be until later in the year.
Last year's March event concentrated on education but did also include hardware releases, most importantly an updated iPad.
Based on evidence from the supply chain, and usually reliable analysts such as Ming-Chi Kuo, Apple is expected to release a variety of new products across the whole of 2019. However, the only ones even occasionally being mentioned as possible for the March 25 event are more updated iPads, the long-awaited AirPower charging pad and the possibility of a new iPod touch.
AppleInsider will be at the March event where we expect Apple's news and video services to dominate. Keep up with our coverage by downloading the AppleInsider app for iOS and follow us follow us on YouTube, Twitter @appleinsider on Twitter and Facebook for live, late-breaking coverage. You can also check out our official Instagram account for exclusive photos.
AppleInsider Staff
Malcolm Owen
Oliver Haslam
Andrew O'Hara
Wesley Hilliard
Christine McKee
49 Comments
https://www.youtube.com/watch?v=IuBQkdsajVE
Calling the day off for this one!
I just hope they don’t announce a new HomePod. I just broke down and bought one. Part of me is also worried they might drop the price. In which case I might have over paid. But frankly now that I own it, it’s worth every penny. (Also it’s never going to stop being a great AirPlay speaker).
I’m iffy on whether or not I’ll pay for an Apple streaming service. If it’s free or bundled with Apple Music, great. But if they want me to pay 10 bucks extra for it or something like that I’ll just not buy it. I use my sister’s Netflix login, and I have a great torrent site. Frankly the UIs for most streaming services are worse than my torrent site, so why pay for them?
My sister pays for Netflix, CraveTV (canadian service), and Amazon Prime. So the whole family shares those across our AppleTVs.
I would probably enjoy a service made by Apple. But there are so many services out there I just can’t be bothered to pay for all of them. Especially when crave and Amazon both have apps designed for garbage platforms ported to the Apple TV App Store.
Monday's an odd choice. I suppose having it on their own grounds makes venue access easier for preparation, but is there anything else that might conflict? Maybe they're just trying to get away from Tuesday announcements.