Mike Wuerthele
A behind-the-scenes video of Apple's "Don't Mess with Mother" video expands on the production of the dramatic nature-centric video — and demonstrates that sharks and monkeys both are interested in the iPhone.
The video, published late on Wednesday, delves into the production of the video. It has footage shot for the video, but not used, including a shark stealing an underwater photography rig from a photographer, and a pair of monkeys playing with an encased iPhone.
The "Don't Mess With Mother" video chiefly concentrates on animal wildlife around the world, but also delves underwater with a shark and into the air with majestic footage of an eagle. It was filmed in nine countries around the world and features a metal soundtrack with Megadeth's Last Rites.
Released just ahead of Earth Day 2019, the 70-second 'Don't Mess with Mother' video was shot on iPhone XS by Camp4 Collective, a production company specialising in outdoor photography for films and commercials. It's best known for producing 'Meru', a 2014 mountaineering movie that won the Sundance Film Festival's Audience Award.
Apple's 'Shot on iPhone' campaign demonstrates the video capabilities of the smartphone range with these ads, with the most recent ones shot in the Maldives and Cuba debuting this month.
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6 Comments
Off topic but ... OMG if only the phone had been held horizontally we would be seeing the images at roughly x4 the size viewed in the standard horizontal viewing mode.
Interesting behind-the-scenes video, much more so than the clip itself.
iPhone in itself isn't special, just any camera will do if you have it on you ...
Vertical videos suck.
Instagram wanted Ted to be different with their stories and cited the way people hold their phones as a reason for doing it.
And yes many hold their their phones in portrait and even forget to hold it landscape when capturing images and video.
Their is a reason wide video has been adopted for cinematics. And it is the way human eyesight reveals imagery. It’s the way we are designed.
Vertical videos are fighting against nature. That’s why it feels so annoying to watch.
It is a fad forced by Instagram. I doubt it lasts, but in the meantime, it’s acceptable for Instagram.
But for any any kind of widely disseminated usage, just use landscape people. It shows you care and is the way nature intended viewing.
So ironic that a film titled “don’t mess with mother” is shot in s way that violates the way mother intended viewing.