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Missouri senator asks Apple to offer full 'Do Not Track' option for iPhone & iPad apps

Republican Senator Josh Hawley of Missouri has sent a letter to Apple CEO Tim Cook, urging him to enable a "Do Not Track" option for iPhone and iPadOS apps, and not just in places like Safari.

Hawley wrote that he was "pleased" by tighter location-tracking controls introduced on Monday, but that Apple "can still do better," according to The Hill. This fall's iOS 13 will introduce a "just once" permission option. The company is also instituting mandatory logs for app location access, and bans on exploiting Wi-Fi and Bluetooth data for ad targeting.

With backing from Democrat Sen. Dianne Feinstein, Hawley is promoting a bill that would create a nationally-enforced "Do Not Track" registry. That would deter tech companies from collecting anything beyond essential data from Americans who sign up.

Hawley is also behind the "Protecting Children From Abusive Games Act," which would block sales of loot boxes to people under 18, along with "pay-to-win" purchases that give some customers an unfair advantage. Loot boxes are increasingly accused of encouraging gambling, since adults and children alike may have to buy several to get items they actually want.

That legislation would likely impact Apple's bottom line, since many popular App Store titles like "Candy Crush" and "Words With Friends" are "free-to-play" titles that in reality depend on loot boxes or pay-to-win mechanics to make money. This fall's Apple Arcade may help reduce dependence on exploitative apps.



18 Comments

gutengel 7 Years · 363 comments

I'm pretty sure Apple is working on that already. Sign In with Apple ID is the first step!

AppleExposed 6 Years · 1805 comments

Missouri senator refuses to acknowlege Google.

robjn 8 Years · 283 comments

This is well meaning but fundamentally backwards.

Do No Track should be the default. Everyone should have the right to expect not to be tracked without signing up for anything!

The danger with this is that it implies that companies have a right to track unless users opt out - That is just backwards and absolutely wrong!

frantisek 11 Years · 760 comments

Hopefully he will vote against any potential encryption backdoors as well.

gatorguy 13 Years · 24627 comments

The present "Do Not Track" means nothing at all. It's a purely voluntary thing and the more it's ignored by companies the more others who had once honored it have no reason to continue doing so. If "Do Not Track" is going to be successful it needs to be legislated so that everyone is on the same page and obligated to support it.