Verizon intros new batch of 'unlimited' plans, including four with Apple Music [u]

Verizon on Friday announced five new "unlimited" phone plans, four of which offer extended access to Apple Music. [Updated with elaborated throttling details]

The plans are called "Start Unlimited," "Do More Unlimited," "Play More Unlimited," "Get More Unlimited," and "Just Kids." "Get More" and "Play More" include Apple Music for as long as someone is with Verizon, while "Start" and "Do More" bundle six months.

All of the plans are $5 cheaper than their predecessors, but differ significantly from each other in their data caps and video quality. Just Kids is the most restricted, capped at 5 gigabytes of 4G with 480p video. Start Unlimited has no data cap, but is still locked to 480p video, and has no tethering.

Do More once again has 480p video, but a 50-gigabyte cap including 15 gigabytes of tethered use. Play More cuts that cap in half but with support for 720p video — the top tier is Get More, which has 720p and 75 gigabytes of data, 30 tethered.

People who exceed their caps are throttled to 600 kilobits per second during periods of congestion. 5G access is normally $10 per month extra, though choosing Do More, Play More, and Get More temporarily waives that fee, and that money gets subscribers truly unlimited data including 4K video streaming.

It should be cautioned that Verizon's 5G is available in very few markets, and no Apple devices support it without a third-party hotspot. The first 5G-capable iPhones are expected to ship in 2020.

The new plans are engineered to be mixed together in family and couple arrangements. While Get More can cost as much as $90 with a single line, for example, that drops to $80 with two lines, and as low as $50 with five lines.

15 Comments

jwestveer 13 Years · 11 comments

About 5 years ago

"I don't think that word means what you think it means" --Princess Bride, 1987 un·lim·it·ed /ˌənˈlimidəd/ Learn to pronounce adjective not limited or restricted in terms of number, quantity, or extent. "the range of possible adaptations was unlimited" synonyms: inexhaustible, limitless, illimitable, boundless, unbounded, immense, vast, great, extensive, immeasurable, incalculable, untold, unfailing, everlasting, infinite, endless, never-ending, bottomless, measureless, inestimable, cosmic "the land has unlimited supplies of water"

MustSeeUHDTV 7 Years · 309 comments

I wonder if there is a per device fee. If not, I may consider going to Verizon.....

MplsP 8 Years · 4047 comments

jwestveer said:

"I don't think that word means what you think it means" --Princess Bride, 1987 un·lim·it·ed /ˌənˈlimidəd/ Learn to pronounce adjective not limited or restricted in terms of number, quantity, or extent. "the range of possible adaptations was unlimited" synonyms: inexhaustible, limitless, illimitable, boundless, unbounded, immense, vast, great, extensive, immeasurable, incalculable, untold, unfailing, everlasting, infinite, endless, never-ending, bottomless, measureless, inestimable, cosmic "the land has unlimited supplies of water"

That was my exact thought - 'unlimited' limited to 6 gb. :neutral:

MustSeeUHDTV said:

I wonder if there is a per device fee. If not, I may consider going to Verizon.....

I switched my daughter to Verizon several months ago for coverage reasons but I would have been over $100 per month more to switch the rest of the family over from T mobile. on top of that, our T-mo plan has per-line data caps, rather than the 'shared family data' that Verizon has, so my teenage son is limited to 2GB and can't burn though the rest of the family's data. When I asked Verizon about limiting the data on one line all I got was 'No'

tylersdad 13 Years · 310 comments

MplsP said:

jwestveer said:

"I don't think that word means what you think it means" --Princess Bride, 1987 un·lim·it·ed /ˌənˈlimidəd/ Learn to pronounce adjective not limited or restricted in terms of number, quantity, or extent. "the range of possible adaptations was unlimited" synonyms: inexhaustible, limitless, illimitable, boundless, unbounded, immense, vast, great, extensive, immeasurable, incalculable, untold, unfailing, everlasting, infinite, endless, never-ending, bottomless, measureless, inestimable, cosmic "the land has unlimited supplies of water"

That was my exact thought - 'unlimited' limited to 6 gb. :neutral:

MustSeeUHDTV said:

I wonder if there is a per device fee. If not, I may consider going to Verizon.....

I switched my daughter to Verizon several months ago for coverage reasons but I would have been over $100 per month more to switch the rest of the family over from T mobile. on top of that, our T-mo plan has per-line data caps, rather than the 'shared family data' that Verizon has, so my teenage son is limited to 2GB and can't burn though the rest of the family's data. When I asked Verizon about limiting the data on one line all I got was 'No'

The current Verizon Beyond Unlimited plan is on a per phone basis. Our entire family has it and each of us get 22 GB each before we _may_ be throttled.

bobbo22 12 Years · 3 comments

I have two Verizon lines with 4GB data shared for $101(+$15/mo for shared AppleMusic). Verizon's web site tells me switching my account over to 2-lines "Play More Unlimited" is $172/mo. Fail!