Affiliate Disclosure
If you buy through our links, we may get a commission. Read our ethics policy.

Apple releases two new iPhone 11 Pro ads to YouTube [u]

Last updated

Apple has released two brand new ads on YouTube highlighting big features of the iPhone 11 Pro.

The new ads aim to showcase both the new triple lens camera and the improved durability of the newly launched iPhone 11 Pro.

The first ad, called "It's tough out there," features a iPhone 11 Pro in a wind tunnel, facing an assault of every day items. The iPhone is pelted with everything from children's toys to raw produce, and eventually withstands being crushed by a five-tier wedding cake.

The iPhone 11 Pro is hosed off and then pelted again— this time with rubber duckies— and seems none the less worse for wear. The ad finishes with a title card reading "It's tough out there." The ad features "Dvolution" by Soondclub as it's audio track. Notably, this advertisement features an ending card promoting Verizon.

The second ad, simply called "Triple-camera system" takes place in the same wind tunnel as the first ad, but takes a different approach. A dog — likely an Afghan Hound — enters into the wind chamber. The iPhone 11 Pro is used to snap pictures of the dog as the wind blows its hair, showcasing the telephoto, wide, and ultra wide lenses. The ad also highlights the new low-light picture mode.

The ad features the song "Regular" by Ateph Elidja. Again, the advertisement features an end card that specifically promotes Verizon.

Update: Apple has also posted the "iPhone 11 Pro cinematic tests" short that debuted at Tuesday's keynote.



11 Comments

netrox 12 Years · 1510 comments

I am actually curious how much tougher the iPhone 11 is, especially with glass on back. Corning said it created a glass that's much more tougher so I guess it's that one.

AppleExposed 6 Years · 1805 comments

netrox said:
I am actually curious how much tougher the iPhone 11 is, especially with glass on back. Corning said it created a glass that's much more tougher so I guess it's that one.

Probably really tough as a lot of reviewers/media are intentionally ignoring the details.

That "It's tough out there" ad is terrible. Am I missing something? Is it supposed to be ironic?

coolfactor 20 Years · 2342 comments

That "It's tough out there" ad is terrible. Am I missing something? Is it supposed to be ironic?

I suspect it's supposed to symbolize "what life throws at you", combined with industrial ("Pro"...?) surroundings. Might have some tie-ins to TV shows that they are working on, too. Who knows?

The soundtracks in both ads are different, edgy. They are definitely experimenting with different approaches.

foljs 15 Years · 390 comments

netrox said:
I am actually curious how much tougher the iPhone 11 is, especially with glass on back. Corning said it created a glass that's much more tougher so I guess it's that one.

Probably really tough as a lot of reviewers/media are intentionally ignoring the details.

That "It's tough out there" ad is terrible. Am I missing something? Is it supposed to be ironic?

What exactly didn't you understand?

AppleExposed 6 Years · 1805 comments

That "It's tough out there" ad is terrible. Am I missing something? Is it supposed to be ironic?

I suspect it's supposed to symbolize "what life throws at you", combined with industrial ("Pro"...?) surroundings. Might have some tie-ins to TV shows that they are working on, too. Who knows?

The soundtracks in both ads are different, edgy. They are definitely experimenting with different approaches.

I'm guessing it's supposed to ironically showcase the "tough" daily life of a mom? With light baby objects (toys and broccoli) thrown at her.

foljs said:
netrox said:
I am actually curious how much tougher the iPhone 11 is, especially with glass on back. Corning said it created a glass that's much more tougher so I guess it's that one.

Probably really tough as a lot of reviewers/media are intentionally ignoring the details.

That "It's tough out there" ad is terrible. Am I missing something? Is it supposed to be ironic?
What exactly didn't you understand?

Why so many soft things are being thrown at the new iPhone to show how "tough" it is. Thought the items would get tougher as the ad went on.

A flower? A rubber band? A rubber ducky? Really?