Apple's satellite effort it began in 2017 may be starting to accelerate, with the company reportedly on a hiring spree to further its orbital ambitions.
Three recent hires after a 2017 program start highlight Apple's potential new focus. According to Bloomberg, Matt Ettus, Daneil Ellis, and Ashley Moore Williams have all come on board in the recent months.
Ettus formed wireless networking equipment company National Instruments Corp, and is presently leading the department after Greg Duffy's departure. Ellis is also reportedly attached to the initiative, after previously being one of the heads of Netflix's content delivery network. Williams comes from Aerospace Corp, a venue focused on communications satellites.
It isn't clear precisely what Apple is trying to accomplish, beyond sending data directly to an iPhone or iPad. It may decide to launch its own satellite constellation. An alternative, according to Friday's report from Bloomberg, is ground-based equipment to relay satellite data to users' devices.
The executives in charge of the program are John Fenwick, Google's ex-head of spacecraft operations, and Michael Trela, who was in charge of satellite engineering at Google. In February 2017, Google confirmed a deal to sell off its satellite mapping business, Terra Bella, to Planet Labs, which ultimately led to the departure of Fenwick and Trela for Apple.
The new hires were at one point co-founders of Skybox Imaging, a satellite imaging startup Google bought in 2014 for $500 million. It designed refigerator-sized satellites capable of producing detailed, rapidly-updated images of the Earth's surface.
It isn't yet clear if Apple wants to launch its own satellite cluster, which would provide it with proprietary data instead of having to rely on third parties. Boeing has allegedly talked to Apple about investing in a project to put over 1,000 satellites in low Earth orbit for expanding internet access, but it isn't clear how far the discussions went.
For Apple, satellite connectivity of some sort would presumably increase the appeal of its devices and services, guaranteeing access even in places normally cut off from broadband.
Bloomberg notes that the project is still in its early days, and "a clear direction and use for satellites hasn't been finalized."
29 Comments
Apple has been investigating the satellite space for mobile comms for quite some time, well before the “program start” in 2017:
https://www.patentlyapple.com/patently-apple/2013/02/apples-satellite-phone-patent-could-technically-apply-to-tv.html
iSpace?
Steve Jobs always did want to put a dent in the universe. This may be the first attempt to kickstart that initiative.
An iPhone transmitting data hundreds or thousands of miles into space isnt going to happen so what ever Apple is planning, it will be passive reception - like GPS.
Boeing can't even successfully launch a supply ship to the International Space Station. What the hell has happened to that company