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New Apple iPhone 11 ads show off Slofies on a snowboard

iPhone 11 capturing a Slofie on a snowboard

Apple premiered two new iPhone 11 ads on Sunday, showing off the Slofie feature in the hands of a pro snowboarder.

Slow motion Selfies, or Slofies, are one of Apple's newest features on the iPhone 11 and iPhone 11 Pro. Capable of capturing slow motion video at 1080p and 120fps, the iPhone can help you get a bit more creative with your selfies.

The first spot is called "Whiteout" and shows a professional snowboarder crashing through a snow drift using the front facing camera's slow-mode feature.

The second video "Backflip" is the same snowboarder performing a backflip in slow motion.

Apple coined the term "Slofie" and has since used it in all of its marketing. While you might not find yourself on a snowboard or at the other end of a hairdryer, Slofies are a fun, if not silly, capability of the new iPhones.

If you want to try your hand at making Slofies, check out AppleInsider's iPhone 11 Price Guide to find the best deal.



10 Comments

ivanh 12 Years · 596 comments

I prefer an Insta360 One R, a DJI MAVIC MINI or a EVO II. iPhone 11 Pro? Never!

fastasleep 14 Years · 6451 comments

ivanh said:
I prefer an Insta360 One R, a DJI MAVIC MINI or a EVO II. iPhone 11 Pro? Never!

Any relation to Dougd?

DAalseth 6 Years · 3067 comments

iMore has a great article on this Apple Once Again Tries to Get Us to Use Slofies

They sum it up in the tl:dr section at the top

  • Apple has shared two YouTube videos reminding everyone slofies exist.
  • But we'd really rather forget it ever happened.
  • Really though, who uses this stuff?

Because most of us are not pro snowboarders we won't be using them. I honestly feel by this time next year all mention of Slowfies will have disappeared from Apple's web site and literature. 

blurpbleepbloop 18 Years · 202 comments

I would love to be playing poker with Apple - they are making big bets, trying real hard to convince us they have something, but it’s obvious they’ve got nothing.  I wish they would drop this crap.

Not to blow things out of proportion - critique doesn’t extend to the OS or other Apple initiatives - just this ridiculous campaign to try to make sl@$!e (shudder) a thing.