Just as Apple did with its "Time Flies" event, the "Hi, Speed" invite for the "iPhone 12" event is available as an AR object on Apple's event page.
See Apple "Hi, Speed" event logo in AR
When on the Apple event webpage, users can click on the Apple logo to enter AR view on iOS and iPadOS devices. On macOS, users can download the file and view the animation in Quick Look.
Apple have sent out a giant AR invite to their iPhone event next weekhttps://t.co/xCohWSfx5x pic.twitter.com/Cs7jZq6j03
— Andrew Hart (@AndrewProjDent) October 6, 2020
The logo loops back and forth through the animation and can be viewed in 360-degrees in AR. Apple introduced the ability for their devices to interact with USDZ files in iOS 12.
The Apple event invite art is an AR object
Apple event invites are often a red herring, as the designer making the invite knows nothing about the event or what it will entail. The company is expected to announce the "iPhone 12," "iPhone 12 mini," "iPhone 12 Pro," and "iPhone 12 Pro Max" at the event alongside new audio accessories including the long rumored "AirPods Studio." The all-digital Apple event will be held October 13.