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Initial engraved AirTag preorders sold out in minutes

Apple AirTag

Last updated

Apple's estimated shipping dates for an engraved four-pack AirTag began slipping within five minutes of pre-orders being opened.

The new AirTag appears to have exceeded Apple's expectations, with engraved and non-engraved versions soon slipping back from their original April 30 delivery date. The new order dates are changing fast enough that users are reporting inconsistent results across the US online Apple Store, as well as overseas.

All users originally saw a delivery date of April 30. Within five minutes, though, the estimate was changing. Many users began seeing a quoted "7-10 business days," which could still theoretically mean arriving by April 30.

However, others at the same time were seeing more specific estimates, chiefly "May 10." The results are the same in other countries, with users in Japan currently being notified of delivery from May 16 to May 23.

Apple's new AirTag is selling out Apple's new AirTag is selling out

Apple has not revealed how many AirTags it produced in advance, nor detailed exactly how the engraving adds to the order process. Anecdotally, however, it appears that the most popular items are the four-pack, and engraved.

AirTag

Apple AirTag (Single)
  • $22.99
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$6.01
Apple AirTag (4-Pack)
  • $67.99
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$31.01

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30 Comments

Dougie.S 9 Years · 45 comments

Order was confirmed for the engraved 4 pack in UK at 13:11, delivery is 5-7 business days (May 4-6th).
Both engraved and non-engraved slipped to those dates by 13:05

1 Like · 0 Dislikes
MisterKit 9 Years · 523 comments

Looks like Apple has hit another one out of the park.

2 Likes · 0 Dislikes
skippingrock 20 Years · 201 comments

Or initial engraving limitation for it’s sudden sellout was a brilliant marketing plan to generate even more interest… but who knows but them. 

1 Like · 0 Dislikes
kkqd1337 13 Years · 493 comments

i dont really see these as particularly exciting products to rush to

1 Like · 0 Dislikes
lkrupp 20 Years · 10521 comments

MisterKit said:
Looks like Apple has hit another one out of the park.

Until, of course, Tile gets a judge to order Apple to stop sales because... anti-competitive. /s

4 Likes · 0 Dislikes