New 'Lossless' Apple Music logo discovered online

A new "Lossless" logo has been spotted within the web version of Apple Music, as rumors of Apple's upgrading to offer higher-quality music mount.

Following both Apple's teaser announcement about the future of Apple Music, a new "Lossless" graphic has been discovered.

Hmm look at what I found in the Apple Music website. pic.twitter.com/Lb4HbQ6Nww
— Stijn de Vries (@StijnDV) May 17, 2021

Designer Stijn de Vries on Twitter says that he discovered the image in Apple Music on the web. Currently, the logo can't be seen in the developer view of page resources, meaning that Apple may have removed it.

Previously, many other references to lossless audio were found on the site, too. The logo discovery by de Vries was first spotted by MacRumors.

Apple is expected to announce a high-fidelity option for Apple Music, which may be called "Apple Music Hi-Fi." Previous rumors have claimed that it would be launched on May 18, at the same time as newAirPods.

According to sources in the record label industry, the new lossless quality audio service will cost an extra $9.99 on top of existing Apple Music subscription fees.

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12 Comments

saarek 16 Years · 1586 comments

About 3 years ago

If they add it as part of the Apple One bundle I’ll probably bite.

Beats 4 Years · 3073 comments

There has to be more to this for them to have a teaser like they did.

saarek said:

If they add it as part of the Apple One bundle I’ll probably bite.

It should be free to all Apple Music subscribers. I heard they might add a “+” tier to Arcade. I would hate to have an “Apple Music+”.

It’s too confusing and we already pay enough for subscriptions.

EsquireCats 8 Years · 1268 comments

Beats said:

There has to be more to this for them to have a teaser like they did.

saarek said:

If they add it as part of the Apple One bundle I’ll probably bite.

It should be free to all Apple Music subscribers. I heard they might add a “+” tier to Arcade. I would hate to have an “Apple Music+”.

It’s too confusing and we already pay enough for subscriptions.

I can't imagine it's more than a sweetener to make Apple Music more enticing and competitive rather than an add-on tier. Likely for two reasons: In a blind comparison, most people would be unable to hear the difference, and there are already lossless music subscription services for the same price (e.g. Tidal).

Similarly I don't imagine Arcade can become Arcade+ in its current format. Arcade still needs a lot more content before they can attempt a double pay-wall. We all saw how much negative PR was generated by the DPW for Mulan on Disney+ (it was later removed).

lkrupp 19 Years · 10521 comments

Beats said:

There has to be more to this for them to have a teaser like they did.

saarek said:

If they add it as part of the Apple One bundle I’ll probably bite.

It should be free to all Apple Music subscribers. I heard they might add a “+” tier to Arcade. I would hate to have an “Apple Music+”.

It’s too confusing and we already pay enough for subscriptions.

That’s a pretty naive wish I think. Almost assuredly Apple will charge a premium for this service. But we’ll see. While there is probably a very small market segment for lossless music steaming (another post thought 99% of listeners couldn’t tell the difference) Apple might include it at no additional cost as a loss leader. Standing alone lossless wouldn’t have enough subscribers to make a profit. As mentioned just look at Tidal, the floundering service that just sits there doing nothing.