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Apple in talks with San Jose over homeless encampment on its undeveloped land

Source: Richard Scott via Vice

Last updated

Apple is facing a potential problem in San Jose, with an increasing number of homeless people trickling into an owned plot of undeveloped land as nearby encampments are cleared out.

CBS affiliate KPIX last week reported inhabitants of homeless clusters near the Mineta San Jose International Airport are making their way to larger parcels of land owned by Apple.

The exodus from Mineta to Apple's plots supposedly began when the City of San Jose proceeded with an "enhanced cleanup" at the airport in recent weeks, a project urged on by the Federal Aviation Administration. There are currently between 30 and 100 residents living in the approximately 55-acre patchwork of land parcels, a chunk of which was purchased for $138 million in 2015. Inhabitants have set up in RVs, tents, and vehicles, while Vice reports dumpsters and portable toilets are also on the scene.

Homeless people who have been living on Apple's land say the company and management has not made attempts to push them off the property.

"I'm grateful that they don't kick us out," Renee Corona, an inhabitant who lived on the parcel for nearly two years, told Vice. "I just want to say thank you. They don't bother us."

Crime appears to be a minor issue and some inhabitants leave trash strewn about, but others, like a 40-year-old woman who goes by "Tigs," are trying to better the area.

"The people that are living here, we'd like Apple to know we'd like to try to make this a healthier environment," she said. "We want to make it eco-friendly and create systems for water consumption and energy."

San Jose City Council member David Cohen is attempting to meet with Apple to discuss the situation, Vice reports.

"We're setting up a meeting so that I can begin to talk to them about what we might be able to do to help the people who are living there, and to figure out some plan for offering services," Cohen said.

Apple said it has "been in talks with the city to find a solution," the report said.

The Vice report also notes that the growing population at Apple's property might not be a direct result of the airport-related effort. One person who currently lives on airport land didn't see evidence that the Apple camp was taking on many people from the airport tract, while Richard Scott, former supervisor for Santa Clara County's mental health homeless team, concurred.

In any case, the encampment at Apple's undeveloped property is quickly growing.

News of the homeless camp arrives as Apple metes out funds from a $2.5 billion fund commitment to ease California's housing shortage. The company on Wednesday said it has put $1 billion toward the initiative.

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45 Comments

mrd10 3 Years · 6 comments

I feel like this is a really great opportunity for Apple to use its endless wealth to truly help their neighborhood. If Apple does absolutely nothing, scorns the homeless, and forces them away, they would have a massive PR problem. This is honestly kind of a marketing gift. Spend a chunk of change (which is pennies to Apple), do something magical with that Apple swirl on top, and poof. You demonstrate all your values, put your money where your mouth is, AND directly help the lives of the people in your own back yard. It’s a win/win and would cost them nothing. 

Japhey 6 Years · 1772 comments

mrd10 said:
I feel like this is a really great opportunity for Apple to use its endless wealth to truly help their neighborhood. If Apple does absolutely nothing, scorns the homeless, and forces them away, they would have a massive PR problem. This is honestly kind of a marketing gift. Spend a chunk of change (which is pennies to Apple), do something magical with that Apple swirl on top, and poof. You demonstrate all your values, put your money where your mouth is, AND directly help the lives of the people in your own back yard. It’s a win/win and would cost them nothing. 

You paint a lovely black/white image here, but unfortunately the situation is a little murkier than that. What happens when word gets out and suddenly 5000 people show up expecting something? What happens if crime suddenly becomes an issue? What happens when Apple finally needs to develop that land? What happens when homeless camps set up shop on unused corporate land all over the country looking to leverage that company’s PR image for help, and they all blame Apple for setting the precedent? What happens when Apple decides “enough is enough”?
What then?

Yes, you present a nice, utopian solution to the problem & your heart is in the right place. But, Apple needs to tread carefully here to avoid painting themselves into a corner they cannot escape. The fact that they haven’t done anything yet and are carefully considering a proper response shows that they know it too. 


michelb76 8 Years · 700 comments

mrd10 said:
I feel like this is a really great opportunity for Apple to use its endless wealth to truly help their neighborhood. If Apple does absolutely nothing, scorns the homeless, and forces them away, they would have a massive PR problem. This is honestly kind of a marketing gift. Spend a chunk of change (which is pennies to Apple), do something magical with that Apple swirl on top, and poof. You demonstrate all your values, put your money where your mouth is, AND directly help the lives of the people in your own back yard. It’s a win/win and would cost them nothing. 

I don't understand why a commercial company should step up to fix the government's neglect?

mikethemartian 18 Years · 1493 comments

Some of them have been there almost two years. It only takes five years of continuous use to gain squatter rights in CA.

bloggerblog 16 Years · 2520 comments

These are drug addicts, they’re all over where I live. They’re a nuisance, dirty, stealing, loud, and wherever they go, their area looks like a dumpster (see photos). It’s not a “homeless“ problem, it’s a drug addiction problem. If you give them any sort of help, you’ll just see more needles and more trash around them. 

I have been to areas where there were real homeless that are not hooked on drugs, they were clean, their area did not look like a dumpster, and they showered often. Those id like to see get help. They’re looking to get jobs and live a decent life.