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Apple's Federighi says child protection message was 'jumbled,' 'misunderstood'

Apple's Craig Federighi talking to Joanna Stern of the Wall Street Journal

Craig Federighi has said that Apple was wrong to release three child protection features at the same time, and wishes the confusion had been avoided.

Apple senior vice president of software engineering, Craig Federighi, has spoken out about the controversy over the company's new child protection features. In detailing how the two iCloud Photos and Messages features are different, he confirms what AppleInsider previously reported.

But, he also talked about how the negative reaction has been seen within Apple.

"We wish that this had come out a little more clearly for everyone because we feel very positive and strongly about what we're doing, and we can see that it's been widely misunderstood," he told the Wall Street Journal in an interview.

"I grant you, in hindsight, introducing these two features at the same time was a recipe for this kind of confusion," he continued. "It's really clear a lot of messages got jumbled up pretty badly. I do believe the soundbite that got out early was, 'oh my god, Apple is scanning my phone for images.' This is not what is happening."

Federighi then stepped through the processes involved in both the iCloud Photos scanning of uploaded CSAM (Child Sexual Abuse Material) images, and what happens when a child is sent such an image over Messages.

Criticisms of the features centered on the perception that Apple was analyzing photos on users' iPhones. "That's a common but really profound misunderstanding," said Federighi.

"This is only being applied as part of a process of storing something in the cloud," he continued. "This isn't some processing running over the images you store in Messages, or Telegram... or what you're browsing over the web. This literally is part of the pipeline for storing images in iCloud."

Asked whether there had been pressure to release this feature now, Federighi said there hadn't.

"No, it really came down to... we figured it out," he said. "We've wanted to do something but we've been unwilling to deploy a solution that would involve scanning all customer data."



90 Comments

tonywalker23 1 comment · 3 Years

Then why not show it in the last keynote simply and clearly, along with a fancy video... or did you intentionally not want to draw attention to it and hope that letting the news get out at the end of a workweek would fit your agenda?

darkvader 1146 comments · 15 Years

The message is not the problem.
The spyware is the problem.

NYC362 102 comments · 4 Years

Come on already.  Google and Facebook have been doing this for years.   Suddenly when Apple wants to do the same thing, everyone gets twisted.

It is just like the 1000 gas powered cars that will catch on fire get not a work of national attention, but one Tesla goes up in flames and there's a world wide news bulletin like it's the end of the world. 

iadlib 117 comments · 14 Years

For a company that prides itself on messaging. Y’all really screwed up

xyzzy-xxx 201 comments · 6 Years

This just gets more stupid:

- Mass surveillance of a billion iPhone users for what – now that every criminal has been warned?

- On the device so that every security scientist knows what happens – no, they don't know if there is more in iCloud

- Since it is on the device it looks like a first step, the second step could be a neural network detecting images

To reiterate myself, after buying a new iPhone every year since 2007, I will not update to iOS 15 and will not buy an iPhone 13 Pro until this is sorted out. Same applies to macOS Monterey.