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Meta to continue use of facial recognition technology

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Facebook this week announced that it will no longer deploy facial recognition technologies on its platform, but the social network's parent company, Meta, said that the commitment does not apply to its metaverse products

Much to the delight of privacy advocates and critics of facial recognition systems, Facebook on Monday said it will shut down its Face Recognition tool and delete the collected facial templates of more than a billion people. The technology, which includes the controversial DeepFace algorithm, was used to identify people in uploaded photos for tagging purposes.

While Facebook is no longer using facial recognition software, Meta on Wednesday clarified that the limitation does not extend to metaverse products, reports Recode.

"We believe this technology has the potential to enable positive use cases in the future that maintain privacy, control, and transparency, and it's an approach we'll continue to explore as we consider how our future computing platforms and devices can best serve people's needs," Jason Grosse, spokesperson for Meta, told the publication.

According to the report, Meta will continue to use a variety of biometric tools as it moves aggressively into the metaverse. That includes DeepFace, an artificial intelligence technology that matches facial templates generated by Facebook's facial recognition system with user photos.

Meta's metaverse is a multi-user VR space currently accessed through Portal hardware. With complex avatars and real-time facial tracking on the horizon, the platform opens the door to a new level of user data collection that goes far beyond the boundaries pushed by Facebook.

Meta has not revealed what, exactly, it plans to do with DeepFace, but the company promises to keep users informed of upcoming changes.

"For any potential future applications of technologies like this, we'll continue to be public about intended use, how people can have control over these systems and their personal data, and how we're living up to our responsible innovation framework," Grosse said.

That stands in contrast to Facebook's handling of Face Recognition, which became an opt-in feature in 2019, some nine years after it debuted.



15 Comments

ne1 15 Years · 70 comments

I see what you’re doing, Mark Zuckerberg. 

Gaby 6 Years · 194 comments

I think one of the questions that needs to be answered is if Facebook intends to or already has copied over all of the data they already have on citizens related to facial recognition to this new “parent company” before it is “deleted”
And isn’t it strange that they seem to have such differing views on its use being acceptable or not. This whole situation is a farce. They are veritable cockroaches, scum looking for novel ways to exploit the general public’s ignorance. But I see you Mark!

baconstang 10 Years · 1160 comments

Reply 3 of 15
What they don't say:

Technically, Facebook will stop using them, but Meta will continue the effort.
 Quote
DING DING DING...We have a winner!!!!!

Fred257 5 Years · 259 comments

Nice bait and switch Marc Zuckerberg.