Apple debuts new short 'Saving Simon' shot on iPhone 13 Pro

The new "Shot on iPhone" short film focuses on one little girl's attempt to keep the holiday spirit — and the littlest snowman — alive.

"Saving Simon" follows a year-long story of a little girl who wants to protect the only snowman she could save from her bully brother.

The film was directed by Oscar nominees Jason Reitman ("Juno," "Thank You For Smoking,") and his father, Ivan Reitman ("Ghostbusters," "Kindergarten Cop.")

The song featured in "Saving Simon" is "You and I" by Valerie June.

The short was filmed entirely on the iPhone 13 Pro and has become something of a yearly tradition. This year, the short doesn't focus on a singular product, but rather on the filming capabilities of the iPhone 13 Pro.

The 2019 ad focused on how the iPad can ease holiday and travel tensions and bring families together after a tough year.

The 2018 ad, "Share Your Gifts," was designed to manufacture an emotional attachment with the Apple brand than sell any specific product.

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11 Comments

entropys 13 Years · 4316 comments

About 3 years ago

It really has biblical parallels, it even has a resurrection.

Japhey 6 Years · 1772 comments

About 3 years ago

This video was stupid. Yup, I’m going to be that guy. Just trying to imagine my parents, or any parents really, just let their kid throw perfectly good food all over the floor and store a dirty snowman in the freezer for a whole year really stretches the limits of reality. Please tell me this isn’t the holiday ad we’re going to have to see for the next month.

fred1 11 Years · 1134 comments

About 3 years ago

Japhey said:

This video was stupid. Yup, I’m going to be that guy. Just trying to imagine my parents, or any parents really, just let their kid throw perfectly good food all over the floor and store a dirty snowman in the freezer for a whole year really stretches the limits of reality. Please tell me this isn’t the holiday ad we’re going to have to see for the next month.

I’m sorry you can only focus on the negative. How do you know they didn’t put the food back in the freezer ? How do you know the snowman is dirty or that it makes a difference when everything is wrapped?
I sincerely hope you can find something good in the upcoming holiday season.

Japhey 6 Years · 1772 comments

About 3 years ago

fred1 said:

Japhey said:

This video was stupid. Yup, I’m going to be that guy. Just trying to imagine my parents, or any parents really, just let their kid throw perfectly good food all over the floor and store a dirty snowman in the freezer for a whole year really stretches the limits of reality. Please tell me this isn’t the holiday ad we’re going to have to see for the next month.

I’m sorry you can only focus on the negative. How do you know they didn’t put the food back in the freezer ? How do you know the snowman is dirty or that it makes a difference when everything is wrapped?
I sincerely hope you can find something good in the upcoming holiday season.

It doesn’t matter if they put the food back (which, of course they did), or not. It’s the fact that not many parents would just sit there passively while their child threw all their food on the ground. Maybe you and the people you know would be cool with that, but most everyone else wouldn’t. Sorry. Secondly, I know the snowman is dirty because they showed the back view of it several times, and the debris is clearly visible right front of you. Thirdly, someone doesn’t have to be a negative person with a negative view of the universe in order to think something isn’t good. And so, although your holiday wishes were both patronizing and dismissive, I return them to you with gratitude.

edit: some examples of holiday commercials I actually like from this year are the Netflix and Amazon ads.

https://youtu.be/1z73AKLBgLg