Amber Neely
The new "Shot on iPhone" short film focuses on one little girl's attempt to keep the holiday spirit — and the littlest snowman — alive.
"Saving Simon" follows a year-long story of a little girl who wants to protect the only snowman she could save from her bully brother.
The film was directed by Oscar nominees Jason Reitman ("Juno," "Thank You For Smoking,") and his father, Ivan Reitman ("Ghostbusters," "Kindergarten Cop.")
The song featured in "Saving Simon" is "You and I" by Valerie June.
The short was filmed entirely on the iPhone 13 Pro and has become something of a yearly tradition. This year, the short doesn't focus on a singular product, but rather on the filming capabilities of the iPhone 13 Pro.
The 2019 ad focused on how the iPad can ease holiday and travel tensions and bring families together after a tough year.
The 2018 ad, "Share Your Gifts," was designed to manufacture an emotional attachment with the Apple brand than sell any specific product.
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Wesley Hilliard
AppleInsider Staff
Andrew Orr
William Gallagher
11 Comments
It really has biblical parallels, it even has a resurrection.
This video was stupid. Yup, I’m going to be that guy. Just trying to imagine my parents, or any parents really, just let their kid throw perfectly good food all over the floor and store a dirty snowman in the freezer for a whole year really stretches the limits of reality. Please tell me this isn’t the holiday ad we’re going to have to see for the next month.
“although your holiday wishes were both patronizing and dismissive . . .”
Then you completely misunderstood.