Malcolm Owen
Apple's Mac sales continued to be strong in Australia thanks to Apple Silicon, with it seeing continued headway in a PC market that softened in 2021.
The Mac and MacBook range has enjoyed high growth in the region, reportedly driven by the switch to Apple Silicon. In a report about the overall Australian PC and tablet market, Apple is still seeing "standout" increases in that market.
Analysts firm Telsyte said 36% of Australians who want to upgrade in 2022 are considering buying Apple hardware using Apple Silicon, reports ARN. The claim continues a similar trend from 2020, which had Mac demand rise year-on-year by 16%.
The iPad catalog also benefited from the Apple Silicon influx, with 23% of iPads sold in 2021 in Australia using M1. Approximately 53.6% of tablets sold in the year were iPads, against Windows tablets at 28.5%, Android at 16%, and ChromeOS at 2%.
Mac sales grew 17% year-on-year in 2021, despite the market going into a decline of 2.3% that year to 4 million sales. By contrast, the tablet market saw a 1.4% rise to 3.4 million.
The Australian market echoes similar reports for other parts of the world. In April, a Gartner report pointed out that the global PC market shrank 7.3% in Q1 2022, but Apple still saw an 8.6% year-on-year rise in shipments in that time period.
That report also reckoned the EMEA PC market dropped 6.3% YoY for the quarter, though with Asia Pacific shipments up 4.1%.
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2 Comments
A slow rising Apple Tsunami, the USA has been experiencing the same thing in iPhone and Mac computer sales, the EU is going to be boxed in worldwide and they won’t like it.
Just think Apple hasn’t even got started in the server market with those energy efficient SOC chips. Long term buying opportunity.
I was wondering about that. Because I see a lot more Samsungs these days than I used to. If iPhone sales are up too then other brands must be really in the hole.