Malcolm Owen
Apple's upcoming launch of the Apple Watch Pro will make it the most expensive standard-grade model in the range, with a report doubling down on the initial cost of the new variant starting from $900 and potentially over $1,000.
Apple is expected to be introducing new Apple Watch Series 8 models during Wednesday's special event, and among them could be the new Apple Watch Pro. While physically bigger, the Apple Watch Pro could have a supersized price tag to match.
In his "Power On" newsletter for Bloomberg, Mark Gurman writes a recap of rumors for the Apple Watch Pro, with the main point being its price. Gurman expects the watch to "come in at least $900 to $1,000," toping the existing Apple Watch Edition.
The high price is reasoned due to how Apple can reserve its significant new features for a more premium device, which can bring in more revenue.
This is not the first time Gurman has proposed Apple could charge a high fee for the Apple Watch Pro. In July, he expected it to have a price starting close to $900, with a similar justification.
The Apple Watch Pro is expected to have a larger screen and battery, use the S8 chip, and include a body temperature sensor. Using an all-new design that "revamps a form factor first introduced with the Series 4," says Gurman, the model will also sport a rugged titanium casing.
Christine McKee
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12 Comments
I just noticed yesterday that my screen had a scratch on it so I hope it has a more scratch resistant screen. Only a couple more days to find out.
You can buy screen protectors for your Apple Watch. They are inexpensive and easy to apply. The one I put on my new Gold Aluminum Series 6 Apple Watch almost a year ago is still on it with almost no sign that it’s there.
Color me surprised yet another Apple "most expensive to date" device. This, plus the new iPhone 14 Pro Max which will also be the most expensive iPhone to date.
Stockholders thank everyone that buys one.